Retailer GAME has teamed up with jersey design and production company Raven to make custom jerseys for its esports Tribes around the country.
Last week, GAME announced the regional teams, logos and ‘Tribes’ for its first Arena Clash esports tournament taking place in its new Belong stores. This includes the likes of the Bristol Smugglers, Tyneside Guardians and London Lionhearts.
The new partnership will see Raven design and produce all official team jerseys for Belong Arenas across the country, starting with those competing in the first Call of Duty Arena Clash competition, which has a £1,000 prize pool.
The winning team will secure an all-expenses-paid spot at the Call of Duty World League in Birmingham later this year.
“We’re extremely proud to be able to work with and support GAME’s latest nationwide initiative, Belong.”
Sam Wells, Raven
The five-week tournament will allow players of all levels across the UK to compete on Call of Duty: Infinite Warfare at different Belong Arenas.
“We’re extremely proud to be able to work with and support GAME’s latest nationwide initiative, Belong,” said Raven’s MD Sam Wells.
“As esports fans, we understand the importance of growing competitive gaming. The opportunity to support grassroots esports through Belong, starting with the Arena Clash, is an exciting prospect for us.”
Raven have previously worked with the like sof Flipsid3 Tactics, Hammers Esports and Gankstars.
GAME first announced its Belong competitive gaming stores last December, which can be rented out by customers for £5 to £8.
It said that it will run UK esports tournaments in other games in the future.
GAME bought Multiplay two years ago for £20 million, and since then have been moving more and more into esports.
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Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
