Fnatic announces new crypto partner and shirt sponsor in multi-year deal worth more than £10m, with NFTs on the way

London-based esports org Fnatic has today revealed Crypto.com as its first global cryptocurrency partner in a multi-year deal […]

Read More…

September 16, 2021
TSM to change name to TSM FTX and open European office after signing the largest naming rights partnership in esports history in $210m deal

North American esports org TSM (Team SoloMid) have announced a $210m 10-year partnership deal split between cryptocurrency exchanges […]

Read More…

June 4, 2021
What could EA’s $1.2bn acquisition of Codemasters mean for F1 esports and future games?

Article contains affiliate link Esports News UK editor Dom Sacco analyses EA’s purchase of UK-based developer Codemasters The […]

Read More…

February 18, 2021
A boost for UK university esports: Warwick esports society strikes first commercial partnership

Warwick Esports says it has taken strides towards the big leagues with its first commercial partnership  The esports […]

Read More…

November 4, 2020
Tundra reveals FIFA 21 roster, rebrand and partnerships with TikTok and Kappa

London-based esports organisation Tundra has revealed its pro FIFA roster for the 2021 season, as well as partnerships […]

Read More…

October 8, 2020
Excel Esports shareholder Guinevere Capital partners with Cloud9 to ‘increase London Spitfire’s connection to the UK and Europe’

London Spitfire owner Cloud9 and Excel Esports shareholder Guinevere Capital have entered into a strategic partnership. The aim […]

Read More…

June 4, 2020
CeX signs sponsorship deal with Endpoint for 2020, with activities set to take place in UK stores

CeX has announced their commitment to supporting esports in 2020 and onwards. The UK second-hand technology high street […]

Read More…

January 13, 2020
Excel Esports appoints new CEO and CCO, signs BT sponsorship deal which sees UKLC team renamed to BT Excel

Update (Feb 2021): Robin is no longer at Excel as CCO. Update on the BT deal (January 10th […]

Read More…

January 7, 2020
Red Bull UK to provide increased support for student esports through a new partnership with The NUEL

UK university esports operator the NUEL and Red Bull UK have today announced their official partnership for the […]

Read More…

November 22, 2019
NSE and ESL team up to 'strengthen the connection' between UK universities and the wider esports ecosystem

UK university esports body National Student Esports (NSE) and tournament organiser ESL have announced a new long-term partnership. […]

Read More…

August 13, 2019
Kappa enters esports through merch partnership with UK org Vexed Gaming

Article contains affiliate links UK esports org Vexed Gaming has today announced a strategic partnership with Kappa Sportswear. […]

Read More…

August 7, 2019
Riot partners with Sportradar to monitor League of Legends betting activity

Sports data firm Sportradar and League of Legends developer Riot Games have announced a partnership to help safeguard match […]

Read More…

August 2, 2019