stores
Five times UK esports underdogs shocked the world
Ad In this special series of in-depth articles, Esports News UK, in collaboration with the betting partner GGBET UK, […]
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July 10, 2024
A string of new arcade and Gashapon collectable stores are opening across the UK
Bandai Namco Amusement Europe has launched additional Gashapon stores in the UK, with Brighton, Ealing and Sheffield opening in December […]
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December 7, 2023
EE announces gaming team, adds gaming bays to 175+ stores and signs UK streamer RiaBish
EE has today announced a new internal gaming team, new gaming bays in 175+ of its EE retail shops, […]
October 21, 2022
GAME sells Belong Gaming Arenas brand to Vindex, which hopes to open 500 stores in the US and 1,000 more globally over the next five years
Vindex, the esports venture set up by MLG co-ofunders last year, has today announced it’s acquired the Belong […]
July 29, 2020
BELONG Arenas to host Summer of Legends coaching events, Riot promotes League on UK radio
GAME is hosting a series of Summer of Legends events at its BELONG Arenas across the UK, as […]
July 31, 2018
Sports Direct to open esports areas in stores after acquiring 50% of GAME Belong
Retail chains GAME and Sports Direct have struck a deal that will see GAME and Belong Arena areas […]
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February 12, 2018
GAME wants to 'accelerate' the roll-out of more Belong stores
Retailer GAME has been pleased with its first few Belong competitive gaming centres, and wants to speed up the […]
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June 30, 2017
GAME Belong announce £2,500 League of Legends & £3,000 Overwatch tournaments
Retailer GAME has announced its new wave of Belong Arena Clash grassroots esports tournaments. It’s moving into League […]
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June 13, 2017
GAME is making custom esports jerseys for its regional Tribe teams
Retailer GAME has teamed up with jersey design and production company Raven to make custom jerseys for its […]
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March 24, 2017
Interview: Craig "Wizzo" Fletcher on GAME BELONG store strategy & Twitch broadcast studio
We sit down with Multiplay founder Craig “Wizzo” Fletcher to discuss the plans around GAME’s new BELONG competitive […]
December 23, 2016GAME opens 7 new 'Belong' stores with competitive gaming zones inspired by Multiplay Insomnia
UK retail chain GAME has taken another step towards esports with a new chain of ‘Belong’ competitive gaming stores. […]
December 15, 2016How to get three shiny legendary Pokémon and Mega Blaziken
Pokémon fans will be able to get shiny versions of the following legendary Pokémon at select GAME stores in […]
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August 18, 2013