A string of new arcade and Gashapon collectable stores are opening across the UK

Bandai Namco Amusement Europe has launched additional Gashapon stores in the UK, with Brighton, Ealing and Sheffield opening in December […]

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December 7, 2023
Sports Direct to open esports areas in stores after acquiring 50% of GAME Belong

Retail chains GAME and Sports Direct have struck a deal that will see GAME and Belong Arena areas […]

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February 12, 2018
GAME wants to 'accelerate' the roll-out of more Belong stores

Retailer GAME has been pleased with its first few Belong competitive gaming centres, and wants to speed up the […]

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June 30, 2017
GAME Belong announce £2,500 League of Legends & £3,000 Overwatch tournaments

Retailer GAME has announced its new wave of Belong Arena Clash grassroots esports tournaments. It’s moving into League […]

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June 13, 2017
GAME is making custom esports jerseys for its regional Tribe teams

Retailer GAME has teamed up with jersey design and production company Raven to make custom jerseys for its […]

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March 24, 2017
Interview: Craig "Wizzo" Fletcher on GAME BELONG store strategy & Twitch broadcast studio

We sit down with Multiplay founder Craig “Wizzo” Fletcher to discuss the plans around GAME’s new BELONG competitive […]

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December 23, 2016
GAME opens 7 new 'Belong' stores with competitive gaming zones inspired by Multiplay Insomnia

UK retail chain GAME has taken another step towards esports with a new chain of ‘Belong’ competitive gaming stores. […]

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December 15, 2016
How to get three shiny legendary Pokémon and Mega Blaziken

Pokémon fans will be able to get shiny versions of the following legendary Pokémon at select GAME stores in […]

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August 18, 2013