‘We’re planning on running some large tournaments across many titles’ – five minutes with GAME’s Head of Belong and images of the new London store

Earlier this month, UK retailer GAME opened its largest Belong store and esports arena to date at London […]

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December 24, 2019

GAME opens largest BELONG esports arena to date at London Oxford Street, allowing 100 players to take part in battle royale tournaments at once

UK retailer GAME is opening its biggest Belong gaming arena yet. It’s opening a new arena at London’s […]

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December 10, 2019

London Lionhearts qualify for Forge of Champions after i65 Arena Clash win

London Lionhearts beat the Teesside Steelers 3-1 in the League of Legends Arena Clash final at Insomnia65 on […]

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August 27, 2019

Mike Ashley gets his GAME on: Could esports zones appear in House of Fraser stores?

Article contains affiliate links It’s official: Sports Direct has purchased retailer GAME in a deal worth £52m. The […]

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June 25, 2019

Rocket League and Mortal Kombat added to Belong's Summer Arena Clash

Belong Gaming Arenas have announced that Mortal Kombat II and Rocket League communities are joining Overwatch, League of […]

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May 25, 2019

Esports roundup: All the winners at Insomnia 64

Insomnia Gaming Festival took place over the weekend and as always it played host to a bunch of […]

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April 23, 2019

Rainbow Six Siege is coming to Belong Gaming Arenas

Ubisoft’s Rainbow Six Siege is continuing to target the UK esports scene with more tournaments and activity. The […]

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January 20, 2019

5 Reasons why 2018 was the biggest year for UK Tekken

After the Tekken World Tour (TWT) finals concluded in Amsterdam last month, Tekken is now in a prime […]

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January 2, 2019

First Belong Arena within Sports Direct opens at flagship Lakeside store

The first Belong Arena within a Sports Direct store is opening its doors to the public. The Arena […]

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October 10, 2018

Stratford Spartans: Inside London's biggest GAME BELONG Arena

GAME has opened its biggest BELONG Arena store in London. The Westfield Stratford City store is home to […]

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August 23, 2018

BELONG Arenas to host Summer of Legends coaching events, Riot promotes League on UK radio

GAME is hosting a series of Summer of Legends events at its BELONG Arenas across the UK, as […]

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July 31, 2018

Sports Direct to open esports areas in stores after acquiring 50% of GAME Belong

Retail chains GAME and Sports Direct have struck a deal that will see GAME and Belong Arena areas […]

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February 12, 2018

Esports News UK Scouting Grounds: Recap, MVPs & VoDs

The first Esports News UK League of Legends Scouting Grounds took place at GAME Belong Bristol on the […]

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December 12, 2017

Watch the Esports News UK Scouting Grounds as it's streamed from GAME Belong Bristol this weekend

Esports News UK is delighted to be backing the UK League of Legends Scouting Grounds tournament which takes […]

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December 8, 2017

Here's the full list of LoL players taking part in the UK Scouting Grounds

UK League of Legends coach Josh “Furndog” Furneaux is organising a UK Scouting Grounds tournament for players to […]

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December 3, 2017

GAME is looking beyond esports with its Belong arenas – and that's just what the scene needs

ENUK editor Dom Sacco offers his opinion on GAME’s recent swathe of activity at its Belong arena stores. […]

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October 17, 2017

Excel's new female League of Legends team win first DreamHack qualifier

UK esports org exceL Esports have put together an all-female European League of Legends team – and they’re […]

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October 9, 2017

Insomnia61 will host a Mario Kart esports final

Mario Kart just got serious – GAME Belong is hosting a nationwide Mario Kart esports tournament with the […]

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July 27, 2017

GAME wants to 'accelerate' the roll-out of more Belong stores

Retailer GAME has been pleased with its first few Belong competitive gaming centres, and wants to speed up the […]

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June 30, 2017

GAME Belong announce £2,500 League of Legends & £3,000 Overwatch tournaments

Retailer GAME has announced its new wave of Belong Arena Clash grassroots esports tournaments. It’s moving into League […]

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June 13, 2017

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