sponsorship
Valorant UK & Ireland Skirmish announced as Intel extends sponsorship with ESL Prem
A one-off UK & Ireland Valorant tournament has been announced, which will be operated under the ESL Premiership […]
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May 5, 2021
Exclusive: ESL and WePlay respond to criticism of their partnerships with controversial sponsor 1xbet, NetherRealm and Bandai Namco cut ties with WePlay
UPDATE (April 30th 2021): Developers NetherRealm (Mortal Kombat) and Bandai Namco (Tekken, Soul Calibur etc) have published almost […]
April 21, 2021
Fnatic renews partnership with online gaming service for its Dota 2 team, sets its sights on qualifying for The International
London-based esports org Fnatic has today announced its partnership renewal with global online gaming entertainment service, LeTou. Since […]
March 4, 2021
London Royal Ravens Call of Duty streamer Jukeyz becomes latest Red Bull athlete in the UK
UK Call of Duty streamer, player and content creator Liam ‘Jukeyz’ James has joined the likes of Trent […]
February 16, 2021
What do sponsors look for in an esports team? Video interview with AOC UK sales director on their partnerships with G2, IEM, ESL and more
Promoted interview Esports News UK asks Paul Butler, the UK and Ireland regional sales director for AOC and […]
December 11, 2020
Esportquake announced: Spurs’ former commercial director launches new esports sponsorship agency
SportQuake, a football partnerships agency with staff based in London and around the world, has today launched a […]
September 3, 2020
Novatech partner with UK Twitch streamer Leah to create custom Reign gaming PC
Portsmouth-based system builder Novatech has teamed up with British streamer Leahviathan to create a custom-built gaming PC: The Reign […]
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August 29, 2020
Zippo partners with NRG’s Chicago Huntsmen CoD League team
American lifestyle brand Zippo has announced its official sponsorship of the Chicago Huntsmen Call of Duty League team. […]
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February 25, 2020
CeX signs sponsorship deal with Endpoint for 2020, with activities set to take place in UK stores
CeX has announced their commitment to supporting esports in 2020 and onwards. The UK second-hand technology high street […]
January 13, 2020
Excel Esports appoints new CEO and CCO, signs BT sponsorship deal which sees UKLC team renamed to BT Excel
Update (Feb 2021): Robin is no longer at Excel as CCO. Update on the BT deal (January 10th […]
January 7, 2020
Another brand will replace the central Fnatic logo on jerseys for the first time in years
Fnatic have signed a landmark deal that will finally see the Fnatic logo again replaced on the front […]
January 13, 2019
UK's first esports-focused hardware retailer signs UK mid-laner Beeley
UK gaming peripherals online retailer Esports Gear has announced a partnership with League of Legends mid-laner Corey Beeley. […]
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March 3, 2018
Betway becomes first UK-based bookmaker to invest in an eSports team
Betway has signed a six-figure sponsorship deal with Ninjas in Pyjamas (NiP), and has becoming the first UK-based bookmaker […]
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October 2, 2016