Fnatic have signed a landmark deal that will finally see the Fnatic logo again replaced on the front of their player jerseys.
The org, a global esports giant with headquarters based in London, have extended their collaboration with smartphone manufacturer OnePlus.
The OnePlus logo will now adorn the front of Fnatic’s new player shirts, as shown off by their League of Legends first team in the image above, who will be taking part in the European Championship (LEC) from January 18th.
Fnatic previously had MSI on the front of their jerseys years ago, before being replaced by the Fnatic logo again.
The announcement was made at Legends in Action Live, a livestream event hosted from Berlin today (January 13th January 2019), where Fnatic’s playing jersey for 2019 was revealed.
This stream also included two hours of player interviews, Q&As and previews ahead of the new League of Legends LEC season, which is a rebranded version of the EU LCS.
“This is a hugely significant moment in the history of Fnatic.”
Sam Mathews, Fnatic
Fnatic will compete against nine other teams for the title of European Champions, including the UK’s own exceL Esports. You can check out exceL’s full 10-man League of Legends player roster and management staff here.
Fnatic made it to the 2018 World Championship final last November, where they fell to Invictus Gaming. This was viewed by an estimated 200 million people worldwide, making it the most watched final ever.
OnePlus is currently pushing its OnePlus 6T smartphone to mobile gamers and esports fans.
“We’re excited for this to be our first-ever global sponsorship in esports,” said OnePlus co-founder Carl Pei. “Together, we’ll continue to change industries and attitudes, through a joint passion to never settle.”
Fnatic founder and chairman Sam Mathews added: “This is a hugely significant moment in the history of Fnatic. I’ve known Carl Pei for a long time and we’ve always shared the same mantra of challenging the norm and always looking for more – be it success with our teams, our products or as brands.
“We share the same values when it comes to performance and becoming the best we can possibly be, so in OnePlus we have the perfect partner to take Fnatic into a new era.”
Dom is an award-winning writer who graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV as well as Riot Games and others. He worked as head of content for the British Esports Association up until February 2021, when he stepped back to work full-time on Esports News UK and as an esports consultant helping brands and businesses better understand the industry.