London-based esports org Fnatic has today announced its partnership renewal with global online gaming entertainment service, LeTou.
Since the start of the official partnership in 2019, LeTou has served as official sponsor of Fnatic’s Dota 2 team.
The South East Asia based team is currently competing in the Dota Pro Circuit Season 1 in SEA and is working to qualify for The International, hosted later this year by Valve.
“At Fnatic, we strive to empower our fans and gamers alike. We’re thrilled to expand upon our successful partnership with LeTou and continue to bring unique social and video content to our fans,” said Sam Mathews, Founder and CEO of Fnatic.
“We look forward to collaborating on a larger scale with LeTou over the next year.”
As part of the year-long partnership extension, the new LeTou logo will be prominently featured across the chest of Fnatic Dota 2 team jerseys. This collaboration sees the continuation of exclusive co-branded content across social media platforms and in-game competitions.
LeTou will also continue with its in-game naming rights for the Fnatic Dota 2 team.
“Fnatic are one of the biggest names in esports and we thoroughly look forward to continuing our partnership for the next 12 months as we watch the team continue their quest to qualify for the International and ultimately challenge for the title,” said Paul Fox, CEO of LeTou.
“This partnership has gone from strength to strength in the promotion of our Letou brand and we look forward to the exciting content to come in 2021.”
Fnatic was founded in 2004 by Sam Mathews and today has claimed more than 200 championships across 30 different games.
Dom is an award-winning writer who graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV as well as Riot Games and others. He worked as head of content for the British Esports Association up until February 2021, when he stepped back to work full-time on Esports News UK and as an esports consultant helping brands and businesses better understand the industry.