CeX has announced their commitment to supporting esports in 2020 and onwards.
The UK second-hand technology high street retailer has signed a sponsorship deal with UK esports organisation Endpoint.
CeX already has history within esports, having sported their own named team which competed in CSGO tournaments across the country. Endpoint, meanwhile, has grown to become one of the most well-known esports teams in the UK, and have won several tournaments over the years.
Endpoint have secured the inaugural UK slot into the newly launched ESL Pro Tour, seeing them traveling to Dreamhack Anaheim in the US to compete for a coveted spot at a Dreamhack Masters tournament later this year.
CeX and Endpoint hope to bring the community to the forefront of activations, both online and physically. These will include community and gaming experiences in physical stores up and down the country, helping gamers understand how they can gain value from their second hand tech to re-invest into upgrades to keep their PCs and their performances competitive.
The aim is to ‘break the status quo of always needing new tech when upgrading’, encouraging environmental and social change through the use of technology.
CeX’s co-founder and chairman, Hugh Man, said: “We’re delighted to support the growth of UK esports by partnering with Endpoint.
“As the UK’s technology buy and sell specialist, the audience is a perfect match for CeX.”
“We are so pleased to be announcing our sponsorship deal with the prestigious high street brand, CeX. It became clear very quickly that CeX matched our passion for esports, along with the desire and commitment to drive the UK competitive scene forward,” said Adam Jessop, CEO of Endpoint.
“We are very much looking forward to working closely with such a vibrant company, and engaging the esports audience in new and exciting ways. We fully believe that 2020 will prove to be a hugely successful year for UK esports and we are thankful that CeX will be a key part of that success.”
Endpoint underwent a rebrand earlier this year, with an updated logo.
Endpoint and CeX will be announcing further updates in the near future about team rosters, tournaments they will be competing in and how the community can get involved with the sponsorship.
Dom is an award-winning writer who graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV as well as Riot Games and others. He worked as head of content for the British Esports Association up until February 2021, when he stepped back to work full-time on Esports News UK and as an esports consultant helping brands and businesses better understand the industry.