Fnatic announces new crypto partner and shirt sponsor in multi-year deal worth more than £10m, with NFTs on the way

London-based esports org Fnatic has today revealed Crypto.com as its first global cryptocurrency partner in a multi-year deal […]

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September 16, 2021
Amazon’s Prime Gaming signs two-year shirt sponsorship with Stevenage FC

Prime Gaming, Amazon Prime’s destination for gamers, has today announced an exclusive two-year shirt sponsorship with EFL League […]

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July 22, 2021
Isle of Man’s first professional esports organisation receives government sponsorship

The Isle of Man Government has announced its sponsorship of the Island’s first professional esports organisation, X7 Esports, […]

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June 14, 2021
TSM to change name to TSM FTX and open European office after signing the largest naming rights partnership in esports history in $210m deal

North American esports org TSM (Team SoloMid) have announced a $210m 10-year partnership deal split between cryptocurrency exchanges […]

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June 4, 2021
UK company Midnite becomes first betting partner of a Call of Duty League team after sponsoring London Royal Ravens, as Activision reportedly relaxes sponsorship restrictions

UK-based esports and sports betting platform Midnite has become team sponsor of ReKTGlobal’s London Royal Ravens Call of […]

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May 13, 2021
Valorant UK & Ireland Skirmish announced as Intel extends sponsorship with ESL Prem

A one-off UK & Ireland Valorant tournament has been announced, which will be operated under the ESL Premiership […]

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May 5, 2021
Exclusive: ESL and WePlay respond to criticism of their partnerships with controversial sponsor 1xbet, NetherRealm and Bandai Namco cut ties with WePlay

UPDATE (April 30th 2021): Developers NetherRealm (Mortal Kombat) and Bandai Namco (Tekken, Soul Calibur etc) have published almost […]

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April 21, 2021
Fnatic renews partnership with online gaming service for its Dota 2 team, sets its sights on qualifying for The International

London-based esports org Fnatic has today announced its partnership renewal with global online gaming entertainment service, LeTou. Since […]

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March 4, 2021
London Royal Ravens Call of Duty streamer Jukeyz becomes latest Red Bull athlete in the UK

UK Call of Duty streamer, player and content creator Liam ‘Jukeyz’ James has joined the likes of Trent […]

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February 16, 2021
What do sponsors look for in an esports team? Video interview with AOC UK sales director on their partnerships with G2, IEM, ESL and more

Promoted interview Esports News UK asks Paul Butler, the UK and Ireland regional sales director for AOC and […]

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December 11, 2020
Esportquake announced: Spurs’ former commercial director launches new esports sponsorship agency

SportQuake, a football partnerships agency with staff based in London and around the world, has today launched a […]

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September 3, 2020
Novatech partner with UK Twitch streamer Leah to create custom Reign gaming PC

Portsmouth-based system builder Novatech has teamed up with British streamer Leahviathan to create a custom-built gaming PC: The Reign […]

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August 29, 2020