Deal

London-based esports organisation Tundra has revealed its pro FIFA roster for the 2021 season, as well as partnerships […]

Read More… from Tundra reveals FIFA 21 roster, rebrand and partnerships with TikTok and Kappa

London Spitfire owner Cloud9 and Excel Esports shareholder Guinevere Capital have entered into a strategic partnership. The aim […]

Read More… from Excel Esports shareholder Guinevere Capital partners with Cloud9 to ‘increase London Spitfire’s connection to the UK and Europe’

CeX has announced their commitment to supporting esports in 2020 and onwards. The UK second-hand technology high street […]

Read More… from CeX signs sponsorship deal with Endpoint for 2020, with activities set to take place in UK stores

Update (Feb 2021): Robin is no longer at Excel as CCO. Update on the BT deal (January 10th […]

Read More… from Excel Esports appoints new CEO and CCO, signs BT sponsorship deal which sees UKLC team renamed to BT Excel

UK university esports operator the NUEL and Red Bull UK have today announced their official partnership for the […]

Read More… from Red Bull UK to provide increased support for student esports through a new partnership with The NUEL

UK university esports body National Student Esports (NSE) and tournament organiser ESL have announced a new long-term partnership. […]

Read More… from NSE and ESL team up to 'strengthen the connection' between UK universities and the wider esports ecosystem

Article contains affiliate links UK esports org Vexed Gaming has today announced a strategic partnership with Kappa Sportswear. […]

Read More… from Kappa enters esports through merch partnership with UK org Vexed Gaming

Sports data firm Sportradar and League of Legends developer Riot Games have announced a partnership to help safeguard match […]

Read More… from Riot partners with Sportradar to monitor League of Legends betting activity

UK-based esports organisation Fnatic have struck a streaming partnership with Twitch, which will see their pro players stream […]

Read More… from Fnatic sign exclusive streaming partnership with Twitch, extend JW & KRiMZ contracts

UK gaming peripherals online retailer Esports Gear has announced a partnership with League of Legends mid-laner Corey Beeley. […]

Read More… from UK's first esports-focused hardware retailer signs UK mid-laner Beeley

Retail chains GAME and Sports Direct have struck a deal that will see GAME and Belong Arena areas […]

Read More… from Sports Direct to open esports areas in stores after acquiring 50% of GAME Belong

Series One of the London-based Gfinity Elite Series tournament will be available to watch on BBC 3 and BBC […]

Read More… from BBC 3 to broadcast Gfinity Elite Series, sending some non-esports fans into meltdown on Twitter

UK-based esports tournament organiser Gfinity has announced two big deals over the past week.   Elite Series to […]

Read More… from Gfinity signs global TV deal and invests $2.7m in US esports firm

Retailer GAME has teamed up with jersey design and production company Raven to make custom jerseys for its […]

Read More… from GAME is making custom esports jerseys for its regional Tribe teams

Riot Games is working on a new streaming app which will allow you to watch League of Legends […]

Read More… from Riot Games' Major League Baseball deal will only affect "pro" leagues – not UK or amateur League of Legends tournaments