UK-based esports organisation Fnatic have struck a streaming partnership with Twitch, which will see their pro players stream exclusively through the platform.
The org said that fans will have the opportunity to ‘interact more closely with their favourite players and look forward to live shows, exclusive product drops and giveaways’.
Fnatic’s most recent stream went live on February 1st and saw CSGO players JW and KRiMZ announce they had signed a three-year contract extension.
Thx for tonight everybody, some were probably expecting bad news but im hella excited to announce that me & @Krimz have signed a 3-year deal together with @FNATIC. Happy to keep reppin the black and orange. Tomorrow is off day and then we head to the major bootcamp! #AlwaysFnatic
— Jesper Wecksell (@JW1) February 1, 2019
The first streamed event as part of the new collaboration actually took place earlier in January. During the Legends in Action Live stream, Fnatic’s new playing jersey for 2019 was revealed and fans were introduced to the new members of the League of Legends roster with player interviews and previews ahead of the LEC season.
“Undeniably, Twitch remains the best platform for fans and players when it comes to gameplay, and it is where most of our fans are engaging with this content already,” said Fnatic CEO Wouter Sleijffers.
“What makes this partnership special is that we believe Fnatic and Twitch share the vision of bringing esports into every household through new forms of content that deliver an incredible viewing experience.”
“We plan to work closely with Fnatic to foster even more engagement around their exciting content.”
Petya Zheleva, Twitch
Benoit Pagotto, Fnatic’s brand director, added: “We’re super excited to partner with Twitch and leverage on the great innovations Twitch have been adding over the years to make the experience between players and their audience even more engaging.”
Petya Zheleva, Twitch’s EMEA esports partnerships manager, commented: “As the premier destination for esports with a focus on both the streamer and spectator experience, we plan to work closely with Fnatic to foster even more engagement around their exciting content.”
In January, Scotland’s Liam “ThunderStruck” McCarron won the EE Mobile Series, and in doing so, becomame a Clash Royale player for Fnatic.
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
