Kappa enters esports through merch partnership with UK org Vexed Gaming

UK esports org Vexed Gaming has today announced a strategic partnership with Kappa Sportswear.

The brand will provide tournament and casual wear to the UK org.

The term (and Twitch emote) ‘kappa’ may be known in the gaming world to define sarcasm or a funny/trolling or lighthearted moment, but Kappa is also a clothing brand that was once very popular in the '90s known for its tracksuits.

The new partnership with Vexed Gaming marks Kappa’s official entry into the esports market.

Vexed Gaming, established in 2015 and fielding teams in CSGO, Fortnite, Hearthstone and Apex Legends, has won a host of tournaments, set up a dedicated team training facility and has collaborated with Leeds United among other achievements.

 

"The esports and gaming community is full of passionate individuals who strive for personal excellence – something we at Kappa embrace in all we do."
Joe Pilato, Kappa UK

 

The new range of Kappa/Vexed team wear and branded leisure wear will be unveiled and available for purchase in September.

“The esports and gaming community is full of passionate individuals who strive for personal excellence – something we at Kappa embrace in all we do,” said Joe Pilato (pictured left), Sports Marketing Executive at Kappa UK.

“These attributes are inherent to Vexed Gaming and we are delighted the make our official entry into Esports by supporting the aspirations and motivations of such a dynamic, motivated and talented organisation.”

“Kappa’s entry into the esports arena is a marked step for the community and the industry,” said Mark Weller (right), Chief Gaming Officer at Vexed Gaming.

“Kappa’s iconic brand and individual styling is ideally pitched for gamers worldwide. We are thrilled that, of all the teams in the world, Kappa has selected Vexed Gaming to show their support of esports teams and engage with the wider gaming community.”

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