UK university esports operator the NUEL and Red Bull UK have today announced their official partnership for the 2019/20 academic year.
This deal will see the energy drink brand provide increased support for student esports and gaming on campuses across the UK. They hope to build on the success of previous on-campus events such as the Red Bull Kumite qualifiers, Red Bull R1V1R Runes and Red Bull Player One.
The new partnership aims to help students improve their events through increased access to resources provided by Red Bull UK, such as equipment, qualification to tournaments and workshop opportunities.
By hosting student events, the Red Bull Gaming Sphere in Shoreditch offers societies the opportunity to develop an engaged community that regular participates in experiences. One such event is LANdon, a collaboration between several London universities and The NUEL that takes place at the Red Bull Gaming Sphere.
“We will continue working with Red Bull UK to develop new opportunities to help students grow, build communities, and have fun.”
Josh Williams, the NUEL
During the summer break, the Red Bull Gaming Sphere also played host to The NUEL x Riot Games Student Summit – a full day workshop dedicated to connecting and training the next generation of student leaders.
The NUEL and Red Bull UK will be bringing ore events and tournaments to students across the UK, including Red Bull Kumite qualifiers for Street Fighter and Red Bull R1v1r Runes for Dota 2. Red Bull Player One, also hosted by The NUEL, recently provided Newcastle University student Haseeb ‘BlueSpiritsLoL’ Rasool the opportunity to represent the UK at the Red Bull Player One world finals in São Paulo.
“Red Bull UK shares our vision for supporting the development of student esports, so we’re delighted to be working even more closely with them to create exciting new experiences,” said Josh Williams, founder and MD of The NUEL.
“We will continue working with Red Bull UK to develop new opportunities to help students grow, build communities, and have fun.”
Students will be able to apply for Red Bull UK support through their university society representative. They can find more information and sign up for the 2019-20 season at thenuel.com
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
