UK esports organisation Resolve have today announced a new partnership with GridServe, the sustainable energy, charging and electric vehicle leasing company.
GridServe will become the headline sponsor of Resolve’s Rocket League arm and feature on the team’s in-game decal for the 2024 season.
The partnership marks the first esports activity for GridServe and it will help promote the company’s net zero ambitions to a new audience.
The team will compete under the name ‘GridServe Resolve’, with a series of content produced, highlighting GridServe’s net zero operations across solar farms, EV charging and EV leasing.
Alongside this new partnership, Resolve will also unveil a new climate-positive initiative in 2024, ‘committing to activity that goes beyond achieving net-zero as an organisation and rewarding fans for being involved in some of those initiatives’.
The news comes a few months after Resolve’s previous partnership with Williams Racing – with the Rocket League team known as Williams Resolve – expired.
Jeff Simpkins, COO of Resolve, said:
“We’re extremely excited to be working on this partnership with GridServe. The opportunity to align ourselves with GridServe’s purpose;, ‘to deliver sustainable energy on the scale that is required to move the needle on climate change’, is in particular something that we’re really excited about exploring.”
Jeff Simpkins, Resolve
“We are thrilled to be working with an organisation that promotes this message as we look to be more conscious about our impact on the planet.
“Not only does it give us a fantastic opportunity to really champion GridServe’s climate change message, it also opens up a world of possibilities to create fun and engaging content for our community to enjoy.”
Toddington Harper, CEO of GridServe, added: “Esports is one of the fastest growing and most exciting new industries in the world and partnering with Resolve will enable us to share GridServe and the fast-paced world of electric vehicles with a whole new audience.
“We look forward to working with the team to make positive changes to their activities and move the needle on climate change together.”
Earlier this year, Resolve beat G2 Luna in a women’s Rocket League Showmatch at the 2023 Olympic Esports Week.
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
