UK League of Legends-focused organisation Resolve has partnered with British racing team Williams Racing and will take part in the Rocket League Championship Series (RLCS) Season XI.
Williams’ move has been made through its Williams Esports operation.
Within the game, players can already choose to run the Williams FW43B livery, owing to Formula One’s recently released Rocket League fan pack.
Williams Racing’s entry into the RLCS will see opposing teams of three players battle it out over the virtual pitch. The season, running over three seasons (Fall, Winter and Spring), features regional finals in North America, Europe, Oceania and South America, with the aim of holding a Championship Series World Final if travel restrictions allow.
Tim Hunt, chief marketing officer at Williams Racing, said: “Rocket League has been a topic of discussion around the team for a while now: our people play it, their kids play it, it’s huge. Regardless of whether it’s on track or off it, Williams Racing has an imperative to race and compete, and this is what we’ll be doing with Resolve as we enter the Rocket League Championship Series Season XI.
“This partnership is incredibly exciting; Resolve has made an impressive start to life as a competitive esports team and we’re looking forward to being a part of that as we continue to take on the world of esports and expand our audience beyond racing.”
Ilias Pajoheshfar, CEO at Resolve, added: “We’re delighted to work with such an iconic brand. Williams Racing is a big name in racing and Formula One and we’re huge motorsport fans. The discussions that led to this partnership revealed that we have more common ground than we could have imagined. We share a similar vision and this deal will not only see this partnership enter Rocket League but will also align our mutual values of promoting talent, health, wellbeing and performance.
“Obviously, this is also an important opportunity in the marketplace but, business aside, Williams Racing are winners. It’s our intention to channel their expertise, fully, into our pursuit of glory in Rocket League.”
Fellow UK org, Guild Esports, yesterday announced its first branded digital product for sale in Rocket League has received £19,000 in royalties from December 2020 to March 31st 2021.
Dom is an award-winning writer who graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV as well as Riot Games and others. He worked as head of content for the British Esports Association up until February 2021, when he stepped back to work full-time on Esports News UK and as an esports consultant helping brands and businesses better understand the industry.