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GG.Bet extends partnerships with Navi and Vitality into 2024
International esports betting brand, GG.Bet, has announced the extension of its partnership agreement with esports organisations Natus Vincere […]
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February 5, 2024Resolve announce GridServe partnership, Rocket League team to compete under the name ‘GridServe Resolve’ for 2024
UK esports organisation Resolve have today announced a new partnership with GridServe, the sustainable energy, charging and electric […]
December 22, 2023McLaren Shadow announce NEOM as Official Principal Partner, will help ‘develop talent pathways in Saudi Arabia from grassroots through to high-performance sim racing’
McLaren Shadow, the esports arm of British racing brand McLaren Racing, has today announced NEOM as Official Principal […]
November 13, 2023NSE and Scan Computers to launch new esports tournament
NSE and Scan Computers have today announced a partnership which will see a new esports tournament launched for […]
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October 31, 2023‘I think esports will become more popular in Europe’ – Faker on Worlds 2023 in Korea, how esports is changing and Mercedes-Benz Worlds sponsorship as play-ins kick off
Car manufacturer Mercedes-Benz AG is driving activity around the League of Legends Worlds Championship, aka Worlds 2023 in […]
October 10, 2023KE6 Vanguard and Team 7AM join forces to boost collegiate esports
UK esports organisation Team 7AM and collegiate esports team KE6 Vanguard have struck an exclusive partnership. The collaboration offers the […]
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September 25, 2023Rocket League RSC back-to-back champions Team Hosky sponsor league, prepare to defend Insomnia title
UK esports organisation Team Hosky say they’re confident of defending their title at i71 after sponsoring separate Rocket […]
August 27, 2023Excel Esports partner with HSBC UK to help gamers improve their financial nous
London-based esports organisation Excel Esports have announced a new partnership with UK-based bank and financial services provider HSBC […]
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March 16, 2023Is this the greaTEAst UK esports sponsor? Yorkshire Tea partners with Insomnia Gaming Festival
Could this be one of the greaTEAst partnerships in UK esports history? Yorkshire Tea will be handing out […]
March 15, 2023University of Warwick’s Esports Centre announces multi-year deal with Chillblast ahead of £2,000 Warwick Valorant Invitational
The University of Warwick’s Esports Centre has announced its first new sponsor of 2023, ahead of an upcoming […]
February 16, 2023Excel Esports end partnership with ‘magnetic wellness’ brand Bioflow following community backlash
UK esports organisation Excel Esports have cut short a partnership with a company that produces magnetic wristbands following […]
December 21, 2022BMW reduces esports sponsorships spend moving into 2023
BMW has ‘heavily’ reduced its investments in esports team sponsorships, according to sources, with some partnered teams no […]
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December 15, 2022Excel Esports sign 12-month deal with Sony after extending EE partnership
UK esports organisation Excel Esports have today announced Sony’s Inzone gaming gear brand as its official gaming headsets […]
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November 29, 2022The Scottish Esports League 5 finals are sponsored by Irn-Bru, because of course they are
The Scottish Esports League 5 (SEL5) finals are taking place in Dundee this weekend, and for the first […]
November 18, 2022EE announces gaming team, adds gaming bays to 175+ stores and signs UK streamer RiaBish
EE has today announced a new internal gaming team, new gaming bays in 175+ of its EE retail shops, […]
October 21, 2022