Promoted article (contains partner links)
Gaming-focused mental performance drink Beyond NRG will now be available to purchase in Tesco, after the company struck a deal with the retail giant.
Beyond NRG – which has partnerships with several UK esports organisations including Endpoint, Excel, Clique and Rize, as well as Germany’s SK Gaming – announced the news on its Twitter page:
The news comes just over one year after naturally sourced focus supplement brand Beyond NRG became the UK’s most widely distributed gaming energy drink after reaching 375 Holland & Barrett stores (now more than 400), as the wellness retailer added a new gaming category for the first time.
Earlier this year, Beyond NRG was stocked by another retailer, Superdrug, for the first time, as well as in Belong gaming arenas and CeX stores. This means it can now be found in more than 700 stores across the UK, including supermarkets, as well as online.
Beyond NRG said on its Twitter account: “Since our first initial retail introduction in 2021, sitting on the shelves of Holland & Barrett, our aim has been for retail domination. We believe our products should be easily accessible to everyone. You’ll soon see Beyond in the aisles of over 250 Tesco stores across the UK.
“We’re confident that this partnership will help more people discover the benefits of Beyond. Thank you to everyone who has supported us so far, and we can’t wait to see what the future hold. And thank you, Tesco, for helping us to grow!”
Billy Webb, founder and CEO of Beyond NRG, said that the company is still early on its journey, implying there’s more movements and growth to come.
Beyond NRG launched almost two years ago, in October 2020.
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
