First Belong Arena within Sports Direct opens at flagship Lakeside store

The first Belong Arena within a Sports Direct store is opening its doors to the public. The Arena […]

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October 10, 2018

Sports Direct to open esports areas in stores after acquiring 50% of GAME Belong

Retail chains GAME and Sports Direct have struck a deal that will see GAME and Belong Arena areas […]

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February 12, 2018

"We don’t want to be millionaires, we won't become sellouts" promises NUEL as GAME sponsors LoL Championship

Retailer GAME is sponsoring the National University Esports League’s (NUEL) League of Legends National Championship. And while this […]

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November 25, 2015

How to get three shiny legendary Pokémon and Mega Blaziken

Pokémon fans will be able to get shiny versions of the following legendary Pokémon at select GAME stores in […]

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August 18, 2013

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