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New research shows gamers are refocusing on their mental performance and brain health for 2022, with three quarters (75%) having ‘overindulged’ in seasonal rich food over Christmas.
While nearly two thirds (61%) will be taking part in the classic ‘New Year New You’ health and fitness regimes this January, nearly four in five (78%) are putting mental performance and brain health at the forefront of their lifestyle overhaul.
The nationwide study conducted by naturally sourced focus supplement Beyond NRG revealed that two thirds (66%) of gamers believe that brain training and fitness training are equally important, indicating members of the public are becoming more aware of the importance of mental health than ever before.
The research, conducted this month, reported that over three quarters (78%) of respondents hoped that a healthy and balanced diet can help improve your brain function the same way it can assist with improving your bodily health, while over half (57%) would love to improve their concentration levels but didn’t know how to go about it.
Over 2,000 UK gaming residents were surveyed in the study, conducted by One Poll.
“There isn’t a great deal of understanding about mental performance and concentration, but our scientists have developed a product which can assist with this in a healthy and safe way, and people can’t get enough of it.”
Billy Webb, Beyond NRG
The results have been released amid a wave of new high street listings for Beyond NRG (which uses nootropics, vitamins, minerals and clean green caffeine to kickstart the functionality of the brain during creative work and gaming) which will see an entire new category created for their product dubbed ‘functional drinks’ this month.
Beyond NRG products will soon be listed at high street mega chain Superdrug, in addition to Holland & Barrett, and Belong arenas nationwide, as the UK’s interest in improving mental performance with the use of supplements, grows.
Beyond NRG – made in the UK – aims to eliminate the ‘crash’ typically experienced with traditional energy drinks. Its formula contains active ingredients, essential vitamins and minerals that are key to enhanced focus, cognitive function, reduce stress and relieve anxiety.
The focus supplement contains three times the common ingredients of the current UK market leaders. This does not include its four key nootropics, which it considers to be ‘the most effective for gamers and the digital generation’.
Billy Webb, founder and CEO of Beyond NRG, said: “We have seen a shift in how people are viewing mental performance and overall brain health in the past year – our customer base has gone from mainly esports enthusiasts to a variety of creatives and the wider general public in less than 12 months.
“High street stores and all kinds of entertainment platforms are also taking a keen interest in listing our products, and we will be the first on the scene to be awarded our very own ‘functional drinks category’.
“There isn’t a great deal of understanding about mental performance and concentration, but our scientists have developed a product which can assist with this in a healthy and safe way, and people can’t get enough of it.”
All Beyond NRG products are sugar free, have less than 20 calories per serving, contain no artificial colours and are suitable for vegetarians.
Beyond NRG 400g tubs (40 servings) for £34.99 are now available online at www.beyondnrg.com and www.hollandandbarrett.com and in store at Superdrug, Holland & Barrett and Belong Arenas from January 2022. The brand also has a New Year offer on right now:
More Beyond NRG content:
- UK esports orgs including Excel, Endpoint and more went head-to-head in a livestreamed Beyond NRG paintball tournament
- Beyond NRG becomes UK’s most widely distributed gaming supplement after reaching 375 Holland & Barrett stores
- Beyond NRG review: Just another gaming energy drink or a breakthrough formula?
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Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
