Update (August 30th 2022): Loud parent company Spacecaps has made a ‘significant investment’ in Midnite and will help guide community-building efforts, particularly in Latin America. Gaming organisation Loud has also struck a promotional partnership with Midnite to introduce its wagering to Loud’s 300m global followers throughout a 2022 campaign.
Original article (August 9th):
UK-based esports betting platform Midnite has continued its hiring spree with the appointment of James McMath as head of communications.
The company, which offers esports and sports betting, says it’s in ‘a phase of rapid growth’ after Midnite raised £12m in funding back in February 2022.
The appointment takes the number of Midnite employees to 56, with 35 new team members hired since January.
McMath joins the team after four and a half years at Luckbox, where he held the roles of chief editor and PR manager and, latterly, head of communications. He will work as part of the growth team as Midnite aims to continue scaling its user base and revenues.
The move also reunites McMath with Sujoy Roy, Midnite’s partnership manager, with the two having previously worked together at Luckbox.
McMath said:
“I’m delighted to have joined the team at what is an incredibly exciting time for Midnite as we look to continue to establish ourselves as a significant player in the esports and sports betting industry.”
James McMath, Midnite
“I’m really looking forward to playing my part as we continue to grow, attracting new users and further enhancing our proprietary product.”
Midnite was founded in 2018 by Nicholas Wright and Daniel Qu, gaming industry product specialists who previously created Dribble, a daily fantasy sports platform. The team worked closely with Sky Bet, one of the largest operators in the UK, to launch the platform. Midnite raised $2.5m in funding in early 2020.
The company is currently licensed with the British Gambling Commission and is pending licensing approval with the Malta Gaming Authority.
Midnite co-founder Nick Wright added: “These are exciting times for our company and I am thrilled that we have been able to strengthen our team significantly as we aim to smash our growth goals for the year.
“I’m particularly pleased that we’ve been able to add talented individuals with rich experience in the gaming industry but also with passions for sports, esports and gaming.”
A few months ago, YouGov found that 4% of Brits are interested in betting on esports.
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
