Esports agency Achieveminds turns to AI to tackle pro player burnout and improve performance, with former Excel management involved

fabian broich achieveminds esports coaching

Achieveminds, the esports performance consultant agency launched by Fabian Broich who has helped British talent like Caedrel and Alphari, has turned to Artificial Intelligence (AI) to tackle burnout.

It has teamed up with Talent Pathway iD (TPiD) to create ‘an improved data-driven and holistic approach to esports coaching and player development’.

The partnership also marks TPiD’s first move into esports and follows the signing of former Excele Esports CCO Robin McCammon as chairman. 

Achieveminds is a German-based company launched by Fabian Broich (pictured), a former professional footballer and sports psychologist who went on to esports coaching, where he focused on performance and wellbeing at organisations like Schalke 04 Esports, Origen and UK-based Excel Esports.

The agency, launched last year, now has more than 30 players receiving tailored coaching, such as those with the BIG CSGO and the Moist Esports Rocket League team, who won the Rocket League London Major last weekend. Achieveminds is now looking to scale and expand its offering through the new partnership with TPiD. 

How the TpiD AI data works

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TPiD uses AI data analytics to enable individuals and teams to understand which developmental factors are most important for athletes to improve. 

Achieveminds says these insights in data will allow it to support athletes and increase their performance.

The TPiD system streamlines analytics to help athletes enhance and maintain performance by informing them about optimal break to game ratios, hydration states, sleep patterns and activity outside of esports.

Through these insights, Achieveminds hopes to tackle long-standing issues seen in esports such as player overtraining and burnout, focusing on healthier lifestyles.

The system also aims to aid coaches and support staff with its data.

TPiD has already been used by Canoe Wales. In academy rugby, the research supplied by the platform was able to predict the physiological and psychological attributes that drive player selection of a regional age-banded rugby squad. The solution was also named Best Athlete Coaching and Performance Technology platform and 2022 Sport Technology Awards.

‘AI can help esports players become the next best version of themselves’

Founder of Achieveminds, Fabian Broich, said: “My goal, as with my performance consultant agency, Achieveminds, is to shape the scene, to have an impact and improve well-being for the athletes but also the performance of teams to create more entertaining matches for the fans.

“TPiD aligns with the core values of mine, they combine scientific research that instils confidence, personal experiences from years of work in talent development, and cutting edge applied methods to create individual KPIs for athletes and coaches.

“A structure is important, whereas individuals will have their own very specific areas to peak in performance. Therefore, we created a product that fits the just for fun player, semi pro, and pro player. The system allows us to gain detailed understanding about the players baseline. We then begin to build a detailed picture along with the player and TPiD’s AI technology helps to create real time, dynamic and specifically designed recommendations and action steps to allow the players to grow to the next best version of themselves.” 

Chairman of Talent Pathway (TPiD), Robin McCammon, added: 

“Athletes’ health and wellbeing in the esports space have perhaps been neglected in favour of game performance. TPiD is built upon understanding the entire athlete and development space.” 

Robin McCammon, Talent Pathway

“Fabian’s experience and expertise will allow us to help the overall esports scene progress quicker, while focusing on setting up teams’ performance systems for a more professional and healthier environment for players.

“Esports has a great opportunity to develop the holistic individual rather than just ‘the performer’: be that the athlete, coach, or wider support practitioner. ” 

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