Samsung Electronics UK has teamed up with UK esports organisation Guild to host a pop-up experience at well-known department store Selfridges London.
The Samsung Odyssey Gaming Corner will allow players to check out dual Odyssey Neo G9 curved wide-screen 55-inch monitors and play a range of games on them.
The custom-built pop-up area will run from November 29th until the end of December 2021 in the basement at Selfridges.
And on December 7th from 7pm to 9pm, popular Guild Esports content creators Nihachu and Harrie Silver will be battling it out live from the Samsung Odyssey Gaming Corner in Rocket League and Minecraft, as well as taking part in a fan meet-and-greet.
Viewers at home will also be able to watch Nihachu and Harrie take part in the event live on Twitch.
Those planning to attend should arrive at the Samsung Odyssey Gaming Corner in the basement at Selfridges with proof of a negative lateral flow test.
A Samsung ambassador will also be on hand to guide throughout the run of the Samsung Odyssey Gaming Corner pop-up to advise on all available Samsung products.
“Being able to play the games our team are passionate about on the very best equipment is hugely important to all of us at Guild, and this new Samsung Odyssey Gaming Corner offers a slice of that professional esports world to everyone.”
Michelle Tierney, Guild Esports
Damon Crowhurst, display head at Samsung Electronics UK, said: “Samsung is thrilled to be able to bring the critically-acclaimed Odyssey Neo G9 to the gaming community and beyond at our Samsung Odyssey Gaming Corner pop-up in Selfridges London.
“Samsung is committed to providing world class performances, whether that’s the refined definition of our Odyssey Neo G9, or by teaming up with #GuildGang Heroes for live tournaments and meets and greets, we’re excited to deliver truly immersive experiences to gaming audiences.”
Michelle Tierney, chief commercial officer at Guild Esports, commented: “We’re hugely excited to be working with Samsung to bring this cutting-edge gaming experience to the heart of London.
“Throughout our operations, from working with some of the finest esports athletes, to world class creators and emerging talent in our Guild academy system, being able to play the games our team are passionate about on the very best equipment is hugely important to all of us at Guild, and this new Samsung Odyssey Gaming Corner offers a slice of that professional esports world to everyone.”
Speaking of pop-up shops, Riot’s recently opened Hextech Expo store in London’s Oxford Street was ‘vandalised’ as part of a promotion for hit League of Legends Netflix show Arcane.
You can book a slot to meet Nihachu and Harrie at Selfridges London here.
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
