Mac from Mad Lions begins selling his trademark ‘Guardian Lions’ ties made in the UK

James ‘Mac’ MacCormack, British League of Legends head coach for Mad Lions in the LEC, has made his […]

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January 14, 2022
Guild Esports and Samsung launch pop-up experience at Selfridges London featuring meet and greet with streamers Nihachu and Harrie

Samsung Electronics UK has teamed up with UK esports organisation Guild to host a pop-up experience at well-known […]

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November 30, 2021
Legends of Runeterra overtakes Hearthstone in UK iOS app store card game chart

League of Legends card game Legends of Runeterra (LoR) is currently more popular than rival card game Hearthstone […]

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November 26, 2021
Irish postal service An Post gets involved in esports

Irish esports tournament organiser Legion Esports has announced a new partnership with the Irish postal service, An Post. […]

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August 9, 2021
Razer’s new London store to host weekly tournaments and esports bootcamps

Gaming hardware brand Razer has opened a store in London with 3,7000sq ft of floor space, making it […]

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December 19, 2019
Ninja hosts Fortnite tournament at Microsoft’s London store

Streaming celebrity Richard Tyler ‘Ninja’ Blevins was the face of a Fortnite tournament in London. He hosted the […]

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November 25, 2019
‘Too often we see ‘same, same but different’ merch in esports’ – The Koyo Store aims to help UK esports orgs offer fans custom badges and products

Pin badge and merch brand The Koyo Store is teaming up with UK esports tournament providers, teams, influencers […]

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October 2, 2019
Pokémon Center pop-up shop to open in London

The Pokémon Company has announced that London is getting its very own Pokémon Center store. The pop-up shop will open […]

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August 5, 2019
First Belong Arena within Sports Direct opens at flagship Lakeside store

The first Belong Arena within a Sports Direct store is opening its doors to the public. The Arena […]

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October 10, 2018
Stratford Spartans: Inside London's biggest GAME BELONG Arena

GAME has opened its biggest BELONG Arena store in London. The Westfield Stratford City store is home to […]

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August 23, 2018