Utopia Computers, a Scotland-based gaming PC builder founded in 1993, has made its entry into esports after sponsoring Scottish esports organisation Skelp.
Skelp, who were established last year, have today announced their partnership with Utopia Computers and also Kingston Fury in time for Season 4 of the Scottish Esports League (SEL4). These live finals will take place in Dundee from November 18th to 21st.
In Skelp’s biggest sponsorship deal to date, both Utopia Computers and Kingston Fury will appear on the front and back of the Scottish esports team’s new away shirt.
Utopia Computers is a Scottish-based team of multi award-winning engineers, thinkers, modders and tech fanatics who build fast custom gaming PCs. This partnership is a first of its kind for the Ayshire company in esports.
Jonny Boyle, Skelp’s head of gaming, said: “This is the biggest partnership in Skelp’s history and ensures we go into SEL4 with a proper infrastructure to help our teams be the best they can be.
“It’s clear Utopia Computers and Kingston Fury want to support grassroots esports organisations and we hope this is the start of a long collaboration with both. We can’t thank them enough for the belief they have in Skelp and the support our teams will get as a result of this partnership.”
Craig Hume, MD at Utopia Computers, commented: “Utopia is proud to announce its sponsorship of Skelp esports. “They also have a great attitude, bringing value to their partners in innovative ways. I wish them all the best for the future and look forward to being part of their journey.”
Ryan Brown, marketing executive for Utopia Computers, added: “It’s been a pleasure to watch Skelp grow into the professional organisation that they have become.
“This sponsorship deal is a testament to how hard work, dedication and delivering value to partners in the esports industry pays off. We wish Skelp all the best at the tournament and look forward to the journey ahead with them.”
Jim Knee, UK business development manager at Kingston, said: “Kingston continues to be dedicated to the esports and gaming community, designing products specifically engineered for gamers and tech enthusiasts.
Skelp are competing in Call of Duty, Valorant, Rocket League and League of Legends across the four-day event at the Dundee Contemporary Arts building next month. They will be looking to take home their first silverware as a team.
The Scottish Esports League LAN finals event is free to attend and more details, including tickets, can be found on the Esports Scotland website.
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Dom is an award-winning writer who graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV as well as Riot Games and others. He worked as head of content for the British Esports Association up until February 2021, when he stepped back to work full-time on Esports News UK and as an esports consultant helping brands and businesses better understand the industry.