The League of Legends European (EU) Masters has been renamed to Amazon European Masters following a partnership with the online retailer.
The Summer 2021 broadcast talent line-up has also been revealed, and once again there’s a mix of UK and Ireland casters on board.
Experienced casters from the UK League of Legends scene and beyond are on board, including Brits Foxdrop, Aux, Jamada, Munchables, Hiprain, Excoundrel and LEC regular and speedrunner Medic, as well as Greek caster Trouble and Danish caster Guldborg who have experience in the UK/Nordics NLC and LEC.
A couple of UK rising stars will also make their EU Masters debut – Viperoon and Nymaera – both of whom have some solid experience in UK League and are now taking that step up to the next level.
The line-up also features Irish casters Dagda and Penguin, as well as French LEC host Laure Valée and Dutch caster Koolein.
Viperoon said on Twitter: “Really excited to be joining the stacked EU Masters talent team for the first time! Buzzing to get started!”
On being added to the line-up, Nymaera commented: “No pressure then. I’m seriously, seriously proud of Viperoon too here, here’s hoping we can make some pleasant first impressions whilst we have some of those made for us by these teams on the EUM stage!”
11 out of the 15 broadcast talent on the EU Masters line-up (three quarters) are either from the UK or Ireland, giving the region amazing representation on a big stage.
The news comes as Riot Games announced Amazon as the naming partner of the European Masters this Summer 2021, and for the year 2022.
“We are thrilled to welcome Amazon to EU Masters, the home of high level competition between the European Regional Leagues that shine the spotlight on the rising stars across the region”, said Zeynep Gencaga, senior manager, business development Riot Games Europe & MENA. “We couldn’t be more excited for a global brand like Amazon to be our very first Naming Partner for our European competition.”
Amazon has previously included working with Riot to give away League of Legends skin shards through Prime Gaming, as well as supporting the development of grassroots university esports competitions throughout the UK and Europe, such as the Amazon University Esports Masters.
In terms of teams, Fnatic Rising are the UK’s sole representative in the Summer 2021 EU Masters and they made it through the play-ins to join Danish NLC winners Tricked in the main event. Fnatic are in group C with BIG, Illuminar and Zero Tenacity, while Tricked are in group B with Movistar Riders, PDW and Penta 1860.
The EU Masters main event group stage gets underway on August 30th.
Dom is an award-winning writer who graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV as well as Riot Games and others. He worked as head of content for the British Esports Association up until February 2021, when he stepped back to work full-time on Esports News UK and as an esports consultant helping brands and businesses better understand the industry.