London-based esports giant Fnatic have revealed a fresh new logo and revamped brand identity.
The organisation have tweaked the colours in their black and orange styling, opting for a deeper red in favour of the lighter orange.
Fnatic also showed off their new jersey, the Fnatic 2020 Alpha, in a hype video:
The jersey is priced at £49.99 and available for fans to purchase on the Fnatic website.
Sam Mathews, Fnatic founder and CEO, said:
“After 15 years, we’re onto a new decade and with it an update to our identity and our purpose as a business.”
Sam Mathews, Fnatic
“I’m so incredibly proud of the team who worked tirelessly and flawlessly to pull this together in the last months.”
Fnatic added in a statement on its website: “It’s time to refine and update our identity and our purpose. To take us into a new decade, a new iteration of Fnatic in more than just colour and form. It’s time to sharpen up and evolve. Together, we will aspire to inspire a new generation.
“We will seek out, the rising, the upcoming and beyond; we will level-up our talent from zero to hero, and amplify them, to their rightful place as the stars of tomorrow.”
Fnatic joins other teams who have announced a redesign over the past few months, including Endpoint, Mad Lions, Evil Geniuses, NRG, North, LGD and more.
Dom is an award-winning writer who graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
A keen League of Legends and World of Warcraft player, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV as well as Riot Games and others. He works as full-time content director for the British Esports Association and runs ENUK in his spare time.
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