Gaming hardware brand Razer has opened a store in London with 3,7000sq ft of floor space, making it the biggest Razer store yet.
The lower floor features an enclosed streaming booth, three multiplayer console stations and a LAN area with ten battlestations, including a casters section, for casual and competitive play.
There will be weekly tournaments, as well as workshops and bootcamps taking place and streamers will be invited to broadcast from the streaming booth.
The Razer store has opened at 51-53 Charing Cross Road in London – right next to Wanyoo’s London gaming cafe.
Razer co-founder and CEO Min-Liang Tan said:
“The popularity and success of the RazerStores is something we’ve wanted to bring to Europe for a long time. With London’s huge tourist draw, diverse population and vibrant, creative gaming industry, it’s the ideal location for Razer to build the first store in Europe.”
Min-Liang Tan, Razer
The company says the shop has been in the making for more than a year and aims to give customers a ‘gamified shopping experience’.
It features interactive lighting, wall-mounted displays and the full range of Razer products, from mice to keyboards, headsets, Razer Blade systems and other accessories. The wall-mounted screens will display product information, gameplay moments, esports events and live streams.
Set across two floors, the store also has a playtest area that allows visitors to try out different hardware.
The London Razer store had a grand opening event on December 14th, with personalities such as UK content creator Syndicate in attendance. There were competitions and activities taking place, including tournaments and streamer meet-and-greets
Elsewhere, GAME opened its largest Belong Arena last week in London’s Oxford Street.
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
