Undercity Nights: Final phase of RiotX Arcane promo activity includes live League of Legends Secret Cinema event, $100,000 Riot Gauntlet charity tournament and more

Riot Games unveiled the third and final phase of its RiotX Arcane event, ‘Undercity Nights’, featuring a live […]

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November 15, 2021
Riot’s recently opened Hextech Expo store in London’s Oxford Street ‘vandalised’ as part of promotion for League of Legends Netflix show Arcane

Riot Games has opened a one-off Hextech Expo storefront in London’s Oxford Street, as it goes big with […]

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November 11, 2021
Lynx conducts experiment with RossBoomsocks and other streamers to see if wearing deodorant helps you win in League of Legends, finds that wearing deodorant doesn’t help you win in League of Legends

Well-known deodorant brand Lynx is running a new piece of marketing targeting gamers. In an experiment titled ‘The […]

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November 2, 2021
Resident Evil Village PR stunt leaves Somerset locals scratching their heads: ‘Is it a dragon? Crash Bandicoot? Let’s welcome our new werewolf hill, it’s cute’

Quiet news day? Possibly. An excuse to write about Resident Evil Village, the game of the moment? Maybe. […]

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May 9, 2021
Former Excel Esports head of marketing Alex Harris joins London Esports

UK organisation and UKLC team London Esports (LDN) has appointed Alex Harris as head of marketing and part […]

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September 9, 2020
ESL UK’s former marketing director Heather Dower launches new creative agency Hotdrop, with a mix of experienced names in UK esports

British esports executive Heather ‘Naysayerz’ Dower, aka Naysayerz, has today launched a new creative marketing agency known as […]

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May 15, 2020
ECS ads appear in 65 London Underground stations as part of UK esports' biggest outdoor campaign

FaceIT has embarked on a major marketing drive promote the Esports Championship Series (ECS) CSGO tournament. The idea […]

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May 17, 2018
Liverpool FC job ad suggests a move into esports

It appears that Premier League side Liverpool Football Club are trying to make moves in esports, according to a […]

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August 20, 2017
James Banks introduces Project Esports Mentors programme to help people get jobs in esports

British esports caster, host and streamer James Banks has introduced a new scheme that aims to help up […]

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April 24, 2017
Player power, self-belief and determination: What we can learn from Joekerism and his latest video

Choke Gaming’s 20-year-old UK League of Legends ADC player Joseph “Joekerism” Kent has produced a montage video of […]

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July 3, 2016
'We want to support grassroots eSports in the UK' – HyperX

PC gaming brand HyperX says it wants to sponsor local eSports teams – not just the bigger organisations. The […]

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May 28, 2016