marketing
British Army comments on scrapped Fortnite Operation Belong campaign, claims it ‘never involved active recruiting’
The British Army has spoken about pulling its Fortnite-focused Operation Belong marketing campaign to Esports News UK. The […]
February 7, 2024
League of Legends in London: LEC cycles appear in Olympic Park as MSI 2023 viewing parties are announced across UK
League of Legends fever is heating up London as the final matches of MSI approach, and there are […]
May 18, 2023
MSI 2023 AR statues placed outside Copperbox Arena featuring EU pro player signature champions
Esports News UK MSI 2023 Coverage Powered by SideQuest Gamers Hub A trio of MSI 2023 AR statues have appeared […]
May 16, 2023
G2 Gozen place logo on Berlin buildings and outside opposition player hotels as first Valorant VCT Game Changers Championship gets underway
The first VCT 22 Game Changers Championship for women Valorant teams is underway in Berlin, and G2 Gozen have […]
November 16, 2022
Nike promotes Rocket League Air Zoom Mercurial decals and wheels at London’s Piccadilly Circus
Nike have taken over billboards at London’s Piccadilly Circus to announce a new partnership with Rocket League. The […]
July 22, 2022
Danny Lopez joins Tundra as director of marketing and content as org exit Valorant: ‘I want to go head to head with the best in the world and turn heads outside of esports’
UK-based esports organisation Tundra has hired former Guild and Galaxy Racer content chief Danny Lopez as director of […]
March 22, 2022
Nathan Edmonds joins Hitmarker, opens up to Esports News UK about why he left Excel
Former Excel Esports social media manager Nathan Edmonds has joined UK-based gaming jobs platform Hitmarker as head of […]
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January 6, 2022
Undercity Nights: Final phase of RiotX Arcane promo activity includes live League of Legends Secret Cinema event, $100,000 Riot Gauntlet charity tournament and more
Riot Games unveiled the third and final phase of its RiotX Arcane event, ‘Undercity Nights’, featuring a live […]
November 15, 2021
Riot’s Hextech Expo pop-up store in London’s Oxford Street ‘vandalised’ as part of promotion for League of Legends Netflix show Arcane
Riot Games has opened a one-off Hextech Expo storefront in London’s Oxford Street, as it goes big with […]
November 11, 2021
Lynx conducts experiment with RossBoomsocks and other streamers to see if wearing deodorant helps you win in League of Legends, finds that wearing deodorant doesn’t help you win in League of Legends
Well-known deodorant brand Lynx is running a new piece of marketing targeting gamers. In an experiment titled ‘The […]
November 2, 2021
Resident Evil Village PR stunt leaves Somerset locals scratching their heads: ‘Is it a dragon? Crash Bandicoot? Let’s welcome our new werewolf hill, it’s cute’
Quiet news day? Possibly. An excuse to write about Resident Evil Village, the game of the moment? Maybe. […]
May 9, 2021
Former Excel Esports head of marketing Alex Harris joins London Esports
UK organisation and UKLC team London Esports (LDN) has appointed Alex Harris as head of marketing and part […]
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September 9, 2020
ESL UK’s former marketing director Heather Dower launches new creative agency Hotdrop, with a mix of experienced names in UK esports
British esports executive Heather ‘Naysayerz’ Dower, aka Naysayerz, has today launched a new creative marketing agency known as […]
May 15, 2020
ECS ads appear in 65 London Underground stations as part of UK esports' biggest outdoor campaign
FaceIT has embarked on a major marketing drive promote the Esports Championship Series (ECS) CSGO tournament. The idea […]
May 17, 2018
Liverpool FC job ad suggests a move into esports
It appears that Premier League side Liverpool Football Club are trying to make moves in esports, according to a […]
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August 20, 2017