UK organisation and UKLC team London Esports (LDN) has appointed Alex Harris as head of marketing and part of its ownership team.
Alex previously worked at top UK org Excel Esports for more than two years, starting as content manager and progressing to head of marketing, before working as community manager.
More recently, he has worked freelance with a number of brands from across the entertainment industry, including Native Instruments, WFH League and KFC Gaming.
London Esports started out competing in CSGO before moving into the likes of League of Legends and Rainbow Six Siege. Its aim for the 2020 winter off-season is to build on the learnings in these new titles, so that ‘London Esports can compete at the top level domestically and within Europe’.
The org says it’s poised to enter a new phase of its development and that the London Esports community ‘has much to be excited for’ in late 2020 and early 2021.
Alex Harris said: “I’ve always been a Londoner – I’ve lived here my whole life. I cannot wait to get my teeth stuck in and build something of my own with [LDN CEO] Alfie.
“There are so many huge leaps that we’re preparing to take as an organisation and I just can’t wait to bring something new to the table with London – things that we haven’t seen from any other esports organisation. This really is just the beginning.”
Alfie Wright, CEO of London Esports, added: “I’m extremely excited to welcome Alex to the team. We have a lot planned over the upcoming months and Alex will be vital in a lot of our successes.
“I believe this shows our intent of growing as an organisation and with Alex’s wealth of experience we are definitely going in the right direction!”
Dom is an award-winning writer who graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV as well as Riot Games and others. He worked as head of content for the British Esports Association up until February 2021, when he stepped back to work full-time on Esports News UK and as an esports consultant helping brands and businesses better understand the industry.