Lynx conducts experiment with RossBoomsocks and other streamers to see if wearing deodorant helps you win in League of Legends, finds that wearing deodorant doesn’t help you win in League of Legends

lynx effect gamers rossboomsocks

Well-known deodorant brand Lynx is running a new piece of marketing targeting gamers.

In an experiment titled ‘The Lynx 0.1% Effect’, with the slogan ‘the better you smell, the better you play’, Lynx has enlisted the services of four streamers to take part in a test ‘monitoring game stats and body performance’.

These include UK streamer RossBoomsocks, Mexico’s RobertoCein, Canadian streamer xChocoBars and German influencer LPGjustJohnny, who were all sent a pack by Lynx containing fragrances and gadgets.

“According to a study by Liverpool University, smelling great can increase your skills,” Ross reads from a card from the Lynx gaming pack.

The four streamers each play one match without wearing Lynx deodorant, and one match after spraying themselves with a Lynx fragrance. The results were recorded and shown in this video:

Here are the results after each streamer’s first match without using Lynx:

lynx before match

And here are the results from the match after Lynx was worn:

lynx after match v2

Lynx says that “the stats didn’t show a major change, however a difference was detected”, before xChocoBars talks about a placebo effect perhaps being evident and the other streamers speak about the importance of confidence while gaming.

What’s weird are the results here. The KDA, CS and gold results are actually, on average, better across the board after wearing the fragrance, though the game time isn’t shown.

Also, IP (influence points) haven’t been around in League of Legends for a while now – they were replaced by blue essence years ago.

“Narratively, IP were a measure of a summoner’s influence in League of Legends, though this feature of lore was phased out of canon,” reads this IP page on a League of Legends Wiki.

The results should of course be taken with a pinch of salt. This is a marketing campaign, and not a proper science experiment, though honestly it would be interesting to see the results comparing hundreds of games, rather than just two.

lynx gaming results

“Should Lynx be considered a performance enhancing fragrance?” Lynx asks at the end of the video. “Can 0.1 be the difference between making and breaking it?”

We’ll let you decide, readers.

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