The Esports Awards has announced that The Sidemen’s XIX Vodka will be the official vodka sponsor of its 2023 ceremony.
The news comes following the alcoholic drink brand’s UK-wide launch into national supermarket chain Tesco.
XIX Vodka has been launched by popular UK-based content creators The Sidemen, which includes the likes of founding member Vikram ‘Vikkstar123’ Barn (aka Vik or Vikkstar, pictured above), KSI and more.
An exclusive XIX bar at the Esports Awards ceremony will offer the drink to guests.
The Esports Awards presented by Lexus will also include a special appearance by Vikkstar. As The Sidemen recently celebrated their 10-year anniversary, Vikkstar is set to mark the occasion at the Esports Awards and raise a toast at the after party taking place at Zouk.
The Esports Awards ceremony is part of a three-day celebration including the PWR UP Las Vegas esports conference, hosted at Resorts World Las Vegas.
“We are thrilled to welcome XIX Vodka as the ‘Official Vodka Sponsor’ for the Esports Awards,” commented Mike Ashford, CEO of the Esports Awards. “Their commitment to quality and innovation perfectly aligns with our mission to honour excellence within the esports industry. We eagerly anticipate an extraordinary evening celebrating the achievements in esports and gaming.”
“Being a part of the Esports Awards celebration is an incredible honour,” stated Vikram “Vikkstar123” Barn, Co-Founder of The Sidemen. “I’m thrilled to engage with the passionate gaming community and contribute to this prestigious event. I can’t wait to immerse myself in the talent and excitement at this unforgettable awards ceremony!”
The Esports Awards 2023 takes place on November 29th and 30th in Resorts World Las Vegas.
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.