European organisation G2 Esports have today reached the next stage of MSI 2023 in London – and announced a party in the area to celebrate a new partnership with Jägermeister.
G2 progress at MSI after 2-0 victories
G2 defeated PSG Talon 2-0 today, following their victory earlier this week against Loud, with the same scoreline.
G2 will now join some of the world’s biggest teams in the bracket stage, including T1, Cloud9, Mad Lions, JDG, Gen.G and BDG, with the latter also qualifying for the bracket stage today after a 2-1 victory over Golden Guardians.
Round one of the bracket stage starts on Tuesday May 9th 2023.
The news comes after Caps said the aim is of course for G2 to win the whole of MSI in our Caps interview a few days ago.
Caps and BrokenBlade revealed more of their thoughts here:
G2 partner with Jägermeister for party during MSI 2023
This deal marks the spirit brand’s first step into the world of gaming. Its partnership with G2 will see the pair ‘combine their authenticity, creativity and shared love for pop culture references’, according to a press release.
G2 will look to enhance the experience for members of the G2 Army by providing community activities. This includes ‘enabling great nights for gaming enthusiasts, rewarding fans and giving them access to special moments and their favourite talents’.
The Jägermeister x G2 Party will take place on May 12th in London.
The event will take place at the bar 26 Leake Street, with a full day of activities for fans. Throughout the day, there will be an opportunity to interact with the staff. Fans can also play games in G2 gaming booths, whilst enjoying live music from the likes of headline act and North London’s climbing rap riser, JBEE and more.
As part of this partnership, the brands will team up to create a new content series to be released later in the year.
Fans also will have the opportunity to buy limited edition apparel.
Sabrina Ratih, COO of G2 Esports, commented:
“We are thrilled to be announcing this partnership and to lead Jägermeister’s first venture into the world of gaming. Jägermeister is a giant and iconic brand that has nurtured brand love far beyond the product.”
Sabrina Ratih, G2 Esports
“Seeing us jointly work on creating better experiences for our fans and celebrating the best nights in esports is a dream come true for everyone at G2 and we cannot wait for our fans to see what we’ve got coming up.”
Sven Schindler, Head of Global Brand & Digital at Jägermeister SE, added: “We are excited to be announcing our partnership with G2 Esports, a powerful collaboration that marries our iconic brand with the dynamic world of competitive gaming.
“Jägermeister brings you the best nights of your life today and tomorrow, while G2 Esports brings people together for joyful and celebratory moments. By joining forces, we aim to elevate these experiences to the next level, delivering unforgettable moments for G2 fans and beyond.”
Earlier this year, G2 released their song ‘Detonate’.
Esports News UK MSI 2023 Coverage Powered by SideQuest Gamers Hub
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
