UK esports organisation Excel have acquired assets from League of Legends e-learning platform Hitcap as they look to ‘accelerate their growth with a focus on the LoL community’.
The deal gives Excel ownership of Hitcap’s e-learning product, social media channels and content archives.
The acquired social media accounts which include YouTube, TikTok and Instagram have a combined 570,000 followers. Excel will use these to bolster their social media presence and provide its players, partners, community and ambassadors with educational content.
As part of Excel’s content strategy, the org will rebrand and transform the accounts into their own dedicated League of Legends channels that will produce content for followers such as guides, pro tips and vlogs.
Additionally, the deal means that Excel now own a data-driven e-learning platform that features in-game evaluation through API integration with the LoL game client.
“When first speaking with Hitcap, we immediately realised the potential of our combined forces. I’m very pleased that we can now further level up our community through the high quality content from Hitcap.”
Wouter Sleijffers, Excel Esports
With this acquisition, Excel say they have the tools to provide its community with next-level content and experiences.
“We very much take a community-focused approach at Excel Esports. Whilst winning is our biggest ambition, we love to share our experiences and game knowledge with our fans and the League of Legends community,” said Wouter Sleijffers, CEO at Excel Esports.
“When first speaking with Hitcap, we immediately realised the potential of our combined forces. I’m very pleased that we can now further level up our community through the high quality content from Hitcap.”
Philipp Kuenstler, former CEO of Hitcap, said: “Hitcap combines high quality video content with a data-centric approach, tailored specifically to the individual playstyle. We were able to use our talented production team to build a strong community on social media on top of developing the platform. The acquisition by Excel enables us to utilize more opportunities and synergies than we could have by ourself and I’m looking forward to levelling up together.”
Recently, Excel announced they were withdrawing from the NLC EMEA Regional League in League of Legends, with the NLC later being downgraded to a non-accredited league.
Read more Excel Esports news and updates on Esports News UK here
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
