London-based esports organisation Lionscreed say they’re entering a new era after expanding to the North thanks to a new partnership with Host Salford.
The esports studio and training facility, Home of Skills & Technology (HOST) Salford, opened at the MediaCityUK hub in Greater Manchester one year ago.
A press release from Lionscreed read: “Since the beginning of the Lionscreed journey, one of the key aims of the organisation has been to branch out and expand our community as far as possible, welcoming people from across the entire UK from any and all backgrounds. We aim for inclusivity, diversity, and above all, success.
“So far, the Lionscreed community has been concentrated most heavily in and around London, the UK’s central hub for esports and gaming. However, in recent years, the esports and tech scene has rapidly grown into new areas, reaching new people and presenting new opportunities. As an organisation, we aim to match this growth.
“Therefore, we are incredibly proud to announce that Lionscreed has developed a strategic partnership with Host Salford to create a beacon for esports in the North of the UK. Their innovative, collaborative, and state-of-the-art broadcast venue provides the ideal area to continue growing our Lionscreed community. Simultaneously providing us with the perfect location for future online events, boasting features such as a tournament stage, our partnership opens the doors for us to bring our community even bigger and better events than ever before.”
Lionscreed also spoke about the importance of the partnership in terms of encouraging inclusivity and diversity, two of the org’s core values, and welcoming community members from a wide wide range of experiences. They have expanded their community pact to also include Greater Manchester.
The org added that expanding across the UK is the next step for them, and they are expecting to announce their HQ in 2023. They also hinted at an ‘Xtremely Hyper’ announcement coming.
Abdiqani Ahmed, CEO and founder of Lionscreed, said:
“This new partnership between Lionscreed and Host Salford is an incredible achievement for us. We are dedicated to generating an inclusive and diverse environment in esports and gaming.”
Abdiqani Ahmed, Lionscreed
“Expanding across the UK to connect with new communities benefits our organisation and the UK esports and gaming scene, and we can’t wait to see what the future will hold.”
Lionscreed also have Sidequest as a physical venue partner.
Related article: Lionscreed are levelling up – here’s why this UK esports org is one to watch
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
