London-based Veloce will be showcasing both its esports and racing credentials at the well-known UK racing event Goodwood Festival of Speed from June 23rd to 26th 2022.
They will be joined by Lando Norris’ esports, gaming and content brand – Quadrant – throughout the event.
Lando Norris is of course a Belgian-British F1 driver for McLaren who also streams on Twitch and runs Quadrant, which have their own esports teams. Quadrant signed a Halo roster last December.
Veloce Esports and Quadrant will have a presence at the Festival of Speed as the esports specialists take centre stage on the Veloce stand (159-161).
Festival-goers will have the opportunity to race up the iconic Goodwood Hillclimb on one of Veloce’s ‘Next Level Racing with Fanatec’ rigs and see how their times compare against the pros, whilst exclusive apparel from Quadrant’s latest merchandise drop will also be available for purchase.
Those attending the festival can drop in and check out the Veloce stand, whilst those unable to visit can access Veloce and Quadrant talent via their respective social media channels.
Veloce Racing will also be one of only two teams to blast its all-electric Odyssey 21 Extreme E car up the famous Goodwood Hillclimb, with both Jamie Chadwick and Max Fewtrell sharing driving duties.
Chadwick – who raced for Veloce during the inaugural XE season while dovetailing with her title success in W Series – will again be reacquainted with the stealth-like #5 car, whilst former F3 driver Fewtrell – one of Quadrant’s key talents – will get his first-ever taste of Extreme E machinery.
The drivers will get two Hillclimb runs each day with Fewtrell enjoying his time in the car on Thursday and Saturday, whilst Chadwick will take over on Friday and Sunday.
Rupert Svendsen-Cook, co-founder and CEO at Veloce Group, commented: “We absolutely rocked Goodwood last year – it was a huge success for us and our fans really loved it. With that in mind, we’ve doubled down this year to bring even more access across the entire Veloce family with our Veloce Esports, Racing and Quadrant squads in attendance showcasing all that we do.
“We absolutely rocked Goodwood last year – it was a huge success for us and our fans really loved it. With that in mind, we’ve doubled down this year to bring even more access across the entire Veloce family with our Veloce Esports, Racing and Quadrant squads in attendance showcasing all that we do.”
Rupert Svendsen-Cook, Veloce Group
“It’s an honour for our Extreme E car to be going up the hill and even better that it’ll be piloted by our superstar Jamie Chadwick who represents Veloce’s ethos in so many ways. With that said, to have Max Fewtrell in the car on behalf of Quadrant also really goes to further communicate our commitment to the next generation of fans and audiences we’ve been built upon as a company.”
Jamie Chadwick said: “It will be great to get back in the Veloce Racing Extreme E car again and to be with everyone from the Veloce family. I was able to drive the car at a recent sponsorship event, which was great, but to take the car up the prestigious Goodwood Hillclimb will be a huge honour. The Festival of Speed is always such a fantastic event and I’m really looking forward to seeing the fans, as well as some familiar faces there.”
Max Fewtrell added: “I am delighted and privileged to be given the opportunity to take the Veloce Racing XE car up the famous Goodwood Hill. It’s been two years out of a racing car for me, and I’m itching to get back on a track and feel that buzz again. It’s going to be a mega event and we look forward to welcoming many of the Veloce and Quadrant fans over the course of the four days.”
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
