UK-based esports tournament provider and white label events business Esports Gaming League (EGL) has found a new owner.
Gambling company Esports Entertainment Group has signed a letter of intent to acquire EGL.
EGL is a B2B-centric provider of live and online events and tournaments, and has a platform with more than 350,000 registered gamers across EMEA. It was founded in 2010 and has hosted many white label events over the years, including this Gears Open in the UK.
EGL has partnered with brands, publishers and sports teams, having worked with the likes of Microsoft, Red Bull, Arsenal FC, Activision and more. Its services include full turnkey esports events, live broadcast production, game launches, and online branded tournaments.
“We are extremely excited to be joining the Esports Entertainment Group family, it will give us an opportunity to push our technology and resources to further grow our client roster.”
Glen Elliott, EGL
Esports Entertainment Group is a licensed gambling operator focused on the esports space.
“At our IPO we committed to having a tournament platform up and operational before the end of the calendar year, and with this transaction, we have delivered on this commitment,” said Grant Johnson, CEO of Esports Entertainment Group.
“EGL generated approximately $1.3m in revenue last year and is positioned for triple-digit growth moving forward. Their complementary platform, large user base, excellent team and marquee advertising partner relationships are key drivers behind this transaction. Together, I believe we can accelerate growth both in the US and internationally.”
EGL CEO Glen Elliott added: “We are extremely excited to be joining the Esports Entertainment Group family, it will give us an opportunity to push our technology and resources to further grow our client roster.
“The vision Grant has around building an esports ecosystem is visionary for the industry and EGL is a perfect fit.”
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
