London’s Meltdown bar could soon get its own rewards scheme for members, as well as a new print magazine.
Sophia Metz, CEO of the chain of Meltdown gaming bars, spoke about the initiative at the Digital Gaming Revolution event in Antwerp, as reported by Esports Insider.
Meltdown already hosts viewing parties and small tournaments and playing sessions, now it’s looking to enhance its offering.
Much like GAME’s Belong stores, each bar will have its own regional team logo, and ‘Tribes’ – a scheme that has the same name as GAME’s tournament initiative.
Meltdown’s Tribes will be a membership scheme, billed as ‘the world’s first esports club’, and is due to launch this month in France to start with.
Meltdown is also launching a quarterly print magazine featuring esports news and opinion, which will be available to read in its bars.
The news comes as Meltdown celebrates its fifth anniversary.
According to its website, Meltdown currently has 30 bars around the world, the majority of which are based in France.
Further reading: Check out our review of Meltdown’s London bar from last year
Dom is an award-winning writer who graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
A keen League player and WoW RPer, he has written for a range of publications including Games TM, Nintendo Official Magazine, games industry publication MCV as well as Riot Games. He currently works as full-time content director for the British Esports Association.