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Excel completes biggest FIFA esports transfer signing in history: UK player Tom Leese joins from Hashtag United as Excel announces new FIFA jersey and EE partnership, Excel also resigns Gorilla
Update (October 5th 2021): Excel has also resigned another British FIFA player, and former eWorld Cup champion, Spencer […]
September 24, 2021
Fnatic announces new crypto partner and shirt sponsor in multi-year deal worth more than £10m, with NFTs on the way
London-based esports org Fnatic has today revealed Crypto.com as its first global cryptocurrency partner in a multi-year deal […]
September 16, 2021
Amazon’s Prime Gaming signs two-year shirt sponsorship with Stevenage FC
Prime Gaming, Amazon Prime’s destination for gamers, has today announced an exclusive two-year shirt sponsorship with EFL League […]
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July 22, 2021
TSM to change name to TSM FTX and open European office after signing the largest naming rights partnership in esports history in $210m deal
North American esports org TSM (Team SoloMid) have announced a $210m 10-year partnership deal split between cryptocurrency exchanges […]
June 4, 2021
Riot announces main partner for 12 League of Legends European Regional Leagues including UK/Nordics NLC, as well as the EU Masters, LCL and LEC
Riot Games has announced that KitKat will be a main partner across several of its League of Legends […]
May 31, 2021
UK company Midnite becomes first betting partner of a Call of Duty League team after sponsoring London Royal Ravens, as Activision reportedly relaxes sponsorship restrictions
UK-based esports and sports betting platform Midnite has become team sponsor of ReKTGlobal’s London Royal Ravens Call of […]
May 13, 2021
Valorant UK & Ireland Skirmish announced as Intel extends sponsorship with ESL Prem
A one-off UK & Ireland Valorant tournament has been announced, which will be operated under the ESL Premiership […]
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May 5, 2021
Exclusive: ESL and WePlay respond to criticism of their partnerships with controversial sponsor 1xbet, NetherRealm and Bandai Namco cut ties with WePlay
UPDATE (April 30th 2021): Developers NetherRealm (Mortal Kombat) and Bandai Namco (Tekken, Soul Calibur etc) have published almost […]
April 21, 2021
Fnatic renews partnership with online gaming service for its Dota 2 team, sets its sights on qualifying for The International
London-based esports org Fnatic has today announced its partnership renewal with global online gaming entertainment service, LeTou. Since […]
March 4, 2021
ESL Premiership returns on March 1st with new CSGO Spring Season for UK & Ireland teams
The ESL Premiership, the UK and Ireland esports tournament, returns next week. The CSGO Spring Season gets underway […]
February 23, 2021
London Royal Ravens Call of Duty streamer Jukeyz becomes latest Red Bull athlete in the UK
UK Call of Duty streamer, player and content creator Liam ‘Jukeyz’ James has joined the likes of Trent […]
February 16, 2021
Alienware returns as LEC Main Partner for 2021 (update: Alienware has reportedly cut short its sponsorship agreement)
UPDATE (March 15th 2021): It’s been reported that Alienware has cut short its LEC sponsorship agreement with Riot […]
January 11, 2021
What do sponsors look for in an esports team? Video interview with AOC UK sales director on their partnerships with G2, IEM, ESL and more
Promoted interview Esports News UK asks Paul Butler, the UK and Ireland regional sales director for AOC and […]
December 11, 2020
UK Esports Awards 2020 delayed to November 13th
The UK Esports Awards has been delayed from September 24th to November 13th 2020. Organisers say the delay […]
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September 16, 2020
LEC ends Saudi partnership with NEOM following community backlash
UPDATE (July 30th 2020): Riot Games’ LEC has ended its partnership with NEOM in less than 24 hours […]
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July 30, 2020