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A Fnatic Red Bull partnership has today been announced, with the brand becoming Fnatic’s official energy drink partner.
Fnatic, the London-based esports organisation, have announced a global partnership with Red Bull, whose logo will now appear on the collarbone of all Fnatic team jerseys.
They announced the partnership in a video featuring British Valorant star Jake ‘Boaster’ Howlett (pictured above) and other members of Fnatic.
The partnership will support Fnatic’s teams across multiple esports titles, including Valorant, Counter-Strike 2 and League of Legends. and collaborating with the organisation across its network of competitive teams and content creators.
In an announcement, the two brands said the partnership will allow them to ‘further collaborate across UK and global esports, delivering exclusive social media content, and wider activations which encapsulate the two brands’ pioneering approach to esports and gaming in the United Kingdom’.
“The collaboration aims to inspire the British gaming community, and to push the boundaries of gaming and esports in the UK,” according to the press announcement.
Fnatic’s wider Creator Network, featuring streamers in UK esports and gaming, will also be involved in the partnership. The Network will help to amplify Red Bull and Fnatic content.
“Together, we’re excited to deliver unforgettable content and experiences for our fans and create waves in the UK esports and gaming community.”
Sam Mathews, Fnatic
It also follows Red Bull’s recent signing of British streamer Morgan ‘Angry Ginge’ Burtwistle as a Red Bull player last month, and comes a few days after it was announced that Fnatic Meg will be hosting a Valorant Community Clash Tournament in London.
Sam Mathews, CEO of Fnatic, said: “Partnering with Red Bull marks an incredible milestone for Fnatic and the esports community here in the UK.
“Red Bull’s commitment to innovation and performance aligns perfectly with our mission to push the boundaries of competitive gaming.
“Together, we’re excited to deliver unforgettable content and experiences for our fans and create waves in the UK esports and gaming community.”
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
