Promoted article (contains partner links)
UK-based focus supplement brand Beyond NRG has partnered with long-running German esports organisation SK Gaming.
The mental performance drink has partnered with a number of esports brands in recent years, and SK is one of the biggest. The organisation, now partnered with Beyond NRG Germany, competes in the League of Legends LEC, DACH Prime League, Rocket League Championship Series, Clash Royale League and Brawl Stars Championship among others.
SK Gaming said they are ‘very excited to provide all of our players and content creators with the opportunity to refresh their minds’ before the season-end stream grind or the next World Championship-qualifying game.
The organisation are planning on running exclusive content pieces and community activations together with Beyond NRG Germany.
Developed specifically for gamers, pro and casual alike, Beyond NRG is a powdered drink that claims to provide a long-lasting boost of energy, focus and endurance.
Its sugar-free formula contains caffeine, vitamins and minerals, while omitting any major allergens and being vegetarian friendly, and aims to improve cognitive function, blood flow, alertness and memory.
“We have seen a shift in how people are viewing mental performance and overall brain health in esports in the past year – we are exceptionally proud to be the first gaming booster SK Gaming has decided to partner with, and very excited to see our planned activations unfold.”
Billy Webb, Beyond NRG
Alexander T. Müller, CEO of SK Gaming, said: “We are happy to kick off 2022 by welcoming Beyond NRG as our newest partner. In recent months, the team behind the brand convinced us through their expertise and ideas of how to bring a sustainable focus booster products closer to gamers, while paying attention to health-related aspects as well.”
Billy Webb, founder and CEO of Beyond NRG, added: “We have seen a shift in how people are viewing mental performance and overall brain health in esports in the past year – we are exceptionally proud to be the first gaming booster SK Gaming has decided to partner with, and very excited to see our planned activations unfold.”
Beyond NRG features a unique blend of nootropic ingredients combined with vitamins, minerals, amino acids, and natural caffeine. Users can simply add 300–600ml of water to taste, shake and enjoy. The recommended age for Beyond NRG is 16+ but please also check your local law on ‘caffeinated drinks’.
SK Gaming is a leading esports organisation and one of the world’s most recognised brands in competitive video gaming. Founded in 1997, ‘Schroet Kommando’ has grown from a passionate group of friends into a successful esports business with offices in Cologne and Berlin, in Germany.
In the past two decades, SK Gaming managed to win more than 60 major championship titles and millions in prize money earnings across a variety of disciplines.
Beyond NRG 400g tubs (40 servings) for £34.99 are now available online at www.beyondnrg.com and www.hollandandbarrett.com and in store at Superdrug, Holland & Barrett and Belong Arenas from January 2022.
Promoted article (contains partner links)
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
