GAME Belong announce £2,500 League of Legends & £3,000 Overwatch tournaments

Retailer GAME has announced its new wave of Belong Arena Clash grassroots esports tournaments. It’s moving into League […]

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June 13, 2017
Manchester Swarm win first GAME Belong Arena Clash

Manchester Swarm have won the inaugural GAME Belong Arena Clash Call of Duty tournament. They beat the Bristol Smugglers […]

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April 9, 2017
GAME is making custom esports jerseys for its regional Tribe teams

Retailer GAME has teamed up with jersey design and production company Raven to make custom jerseys for its […]

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March 24, 2017
GAME Belong stores to host UK esports tournaments with prize pools

GAME has announced its first nationwide UK esports tournament which will take place in its new Belong competitive […]

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March 7, 2017
Interview: Craig "Wizzo" Fletcher on GAME BELONG store strategy & Twitch broadcast studio

We sit down with Multiplay founder Craig “Wizzo” Fletcher to discuss the plans around GAME’s new BELONG competitive […]

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December 23, 2016
GAME is charging customers £5 to £8 an hour to rent out its new 'Belong' competitive gaming areas

Earlier this month GAME revealed a new series of competitive gaming focused stores known as ‘BELONG’. It’s opened seven […]

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December 22, 2016
GAME opens 7 new 'Belong' stores with competitive gaming zones inspired by Multiplay Insomnia

UK retail chain GAME has taken another step towards esports with a new chain of ‘Belong’ competitive gaming stores. […]

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December 15, 2016