Leapfox, a new UK-based gaming and esports agency set up to provide commercial insight and guidance, has announced its launch today.
Founded by former Excel Esports head of partnerships Patrick Collins, Leapfox aims to work with brands and agencies to navigate the industry and with rights holders to help them maximise revenues.
Patrick has more than 14 years of experience in commercial development, strategy and partnerships, having worked across traditional sports with positions at Premier League clubs such as Tottenham Hotspur and Everton.
Patrick also held a position at global sports marketing agency, Wasserman, where he worked with brands such as American Express, Vodafone and PepsiCo.
“I am proud to say we have already started supporting multiple UK and European organisations and I’m looking forward to seeing what the future will hold for Leapfox.”
Patrick Collins, Leapfox
At Excel Esports, Patrick built and nurtured the organisation’s commercial offerings and partnerships with brands such as BT, Sony, Neosurf, HyperX and Belong Gaming Arenas.
Leapfox will use expertise from the commercial side of traditional sports and pair it with an understanding of the gaming/esports industries to assist brands, agencies and rights-holders.
Leapfox founder Patrick Collins said: “I am really excited to officially launch Leapfox. When I left Excel at the end of 2021, I saw a clear opportunity to leverage my knowledge of the commercial and gaming worlds to assist brands, rights-holders and agencies.
“I knew I could use that expertise to educate and guide clients to create successful partnerships. Over the last few months, I am proud to say we have already started supporting multiple UK and European organisations and I’m looking forward to seeing what the future will hold for Leapfox.”
For more information on Leapfox visit its website leapfox.gg or email Patrick Collins at [email protected]
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
