InterTalent, an established independent entertainment talent agency based in the UK, has today announced the launch of its gaming arm XU Esports.
XU will be led by Aaron Bonsell and act as a full-service esports talent agency, offering representation for the esports and gaming sector. Its goal is ‘to be the top destination for the most exciting, creative and diverse esports talent’.
XU Esports’s parent company, InterTalent, has been established within the media industry for 30 years working across TV, audio, acting, brand partnerships, digital, music, NFTs and now esports and gaming.
Clients worked with include Ross Kemp, Scarlett Moffatt, Mel B, Kelly Brook, Susanna Reid, Vinnie Jones and Manchester City.
XU Esports’ clients will have the ability to collaborate with InterTalent across all other parts of the entertainment industry. XU clients include London Royal Ravens streamer lMAngelikaa (see below), Warzone players Vapulear and Brittney Raines, as well as casters Upmind, Vearless and Pausible.
Aaron Bonsell of XU Esports said: “We are taking 30 years’ worth of top-level experience in talent management and translating it into the esports market to transform the way talent in this sector is managed.
“XU Esports was set up with talent at the forefront and will ensure that our talent is cared for and given the best possible opportunities to develop their careers across a multitude of verticals.
“With more and more brands now translating their marketing into the competitive gaming landscape, it is more important than ever to have a team around you that builds a proper strategy.”
“We are taking 30 years’ worth of top-level experience in talent management and translating it into the esports market to transform the way talent in this sector is managed.”
Aaron Bonsell, XU Esports
InterTalent MD Alex Segal added: “It has long been an ambition of ours to move into the esports space. We are thrilled to be doing this with Aaron and XU Esports.
“InterTalent is a major player when it comes to the entertainment industry, and we are excited to bring our network, skillset and ethos to the esports business. Aaron’s vision was one we immediately backed.”
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
