Social media and news aggregation site Reddit has announced its first ever avatar partnership, in collaboration with Riot Games.
Reddit users are now able to select unique Jinx (right) and Vi (left) League of Legends avatars, which are themed around the animated LoL Netflix series Arcane, which goes live on November 6th 2021.
From today the first two League of Legends avatar creations – Vi and Jinx – will be available to redditors. According to a press release, more League of Legends character creations will be coming on a weekly basis as they appear on the show.
The avatars are available to all Reddit users globally, not just those following the official League of Legends subreddit.
To see the new League of Legends avatar creations, redditors can look at their profile (via the side-drawer drop-down menu) and check them out in the avatar builder.
Once a redditor has set their avatar as their profile image, they will see it on their profile page, their profile hovercard, in comments they leave and in posts they create.
Reddit says ‘avatars enable redditors to more closely align themselves with their favourite communities, while also giving themselves individuality, distinction and prestige’.
“The League of Legends community on Reddit has been one of the most active and vibrant homes for fandom throughout the company’s history, so it’s only right that we do something special for them.”
Brandon Miao, Riot Games
“Through this partnership with Riot Games, we’re looking forward to seeing gaming and dedicated League of Legends communities connect with one another in a meaningful way. We love when people express themselves on Reddit, and we’re always looking for more ways to make it easier to join and become part of communities,” said Reddit VP of business development, Jonathan Flesher.
Brandon Miao, cross-product experiences and partnerships lead, Riot Experience (XP) at Riot Games, added: “The League of Legends community on Reddit has been one of the most active and vibrant homes for fandom throughout the company’s history, so it’s only right that we do something special for them.
“We’re thrilled that Reddit has gone above and beyond making these avatars for all Redditors, and hope it introduces the magic of Runeterra to new fans.”
Reddit avatars are available to the 50m daily active redditors and over 100,000 active communities, who can customise their appearance on Reddit.
Through Reddit’s avatar builder, redditors can create their own profile avatar, complete with hair, jackets, jerseys, capes, event-themed gear, and now League of Legends inspired character creations.
Related article: Arcane Vi and Arcane Jayce skins coming to League of Legends
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Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
