Danny Lopez, who worked at UK organisation Guild Esports for a year, has joined Dubai-based esports org Galaxy Racer as chief content officer.
At Guild he held the title of director of marketing and brand, and in March 2021 he became director of brand and content, helping to put the org on the map.
Earlier this month, Danny announced he was moving on from Guild, and today it’s been revealed he’s joining Galaxy Racer.
He has over six years of experience at a senior level in esports and gaming, and will lead the development and implementation Galaxy Racer’s global content strategy.
He was also recently nominated as one of the finalists in the 2021 Esports Awards, in the ‘Esports Creative Of The Year’ category.
Danny has also held creative director roles at a number of organisations, including the likes of Fnatic. Further to this, he played an instrumental role in the viral content between Dr. Disrespect and Astralis.
Guild’s executive chairman Carleton Curtis also left the company last month.
“The creators that Galaxy Racer work with have unrivalled scale and this is a great opportunity for me to help drive that growth by creating best-in-class content. I’m excited to lead the brand vision and continue to create groundbreaking content on a global platform – so watch this space!”
Danny Lopez, Galaxy Racer
Galaxy Racer was founded in 2019 and has 11 esports teams including those in League of Legends, Dota 2, CSGO, Fortnite, PUBG Mobile and more, over 60 esports athletes from 22 countries, and 20 content creators across Middle East North Africa (MENA) and Southeast Asia (SEA). The org says it has amassed more than 160m followers and 1bn monthly views.
Paul Roy, CEO of Galaxy Racer said, “Danny brings along a wealth of experience, which we recognise and value his creative talent. I’ve personally seen his content and he’s definitely the best of the best in the industry. As Galaxy Racer pushes forward with our aggressive expansion plans, having a creative leader to spearhead our content across the group is imperative, especially for our esports and content creators’ verticals. We look forward to having Danny onboard with us. Welcome to our galaxy!”
Danny Lopez, chief content officer of Galaxy Racer added, “After meeting with Paul, I was bought in immediately, his global aspirations for Galaxy Racer were something I wanted to be a part of. The creators that Galaxy Racer work with have unrivalled scale and this is a great opportunity for me to help drive that growth by creating best-in-class content.
“I’m excited to lead the brand vision and continue to create groundbreaking content on a global platform – so watch this space! As a proud father to twin girls, I admire Galaxy Racer’s commitment to support female gamers and love how passionate the business is about leading the change of the narrative in our exciting industry.”
Galaxy Racer is also the organiser in Dubai for Girl Gamer Festival.
Recently, Galaxy Racer joined forces together with Arsenal superstar English Premier League footballer Pierre-Emerick Aubameyang and his brother William-Fils ‘Willy’ Aubameyang, by hosting the first-ever Fortnite esports tournament between Europe and the Middle East, the Galaxy Racer Aubameyang Cup.
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
