Energy drink provider Red Bull will join the Valorants Champions Tour (VCT) EMEA as an official partner.
Red Bull will present the ‘most thrilling clutch moments’ to viewers during Challengers Stage 3, the EMEA Playoffs and Last Chance Qualifiers.
The energy drink producer has been one of the initial founding partners committing to the Valorant Champions Tour and already supported the First Strike tournament.
Red Bull sports a long-time history as a supporter of esports operated by Riot and will continue to do so in Valorant’s first global championship. For example, the separate Red Bull Solo Q official UK League of Legends 1v1 final takes place in London this weekend, and the Red Bull Campus Clutch Valorant final for university students took place last weekend.
“We are delighted to expand the collaboration with one of our global partners of VCT to bring even more exciting content to Europe, Turkey and CIS,” said Zeynep Gencaga, senior manager, business development and partnerships for Europe and MENA at Riot Games.
“Red Bull has been in the scene since the start of VCT and will now also be an official supplier for VCT EMEA. We look forward to more competitive and thrilling plays in the segment Red Bull Clutch Moments.”
Valorant has a host of UK talent from casters to players and teams involved with the scene.
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Dom is an award-winning writer who graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV as well as Riot Games and others. He worked as head of content for the British Esports Association up until February 2021, when he stepped back to work full-time on Esports News UK and as an esports consultant helping brands and businesses better understand the industry.