Esports Fashion Group, a UK-registered business aiming to bring ‘the traditional fashion week concept to the esports world’, has announced a new addition to its talent line-up.
British Call of Duty League host Lottie Van-Praag has joined for the upcoming pilot Esports Fashion Week – due to take place in the third quarter of 2021 – in a presenting role.
Further to her presenting duties, Lottie will hold a seat on the Esports Fashion Council. She’s also set to feature in a variety of additional original video content to air during Esports Fashion Week.
Lottie has made a name for herself in esports, from hosting the desk for the Halo World Championship Series to now leading the Call of Duty League since its inaugural season. Organisers say that over the years, Lottie has worked with a core group of leading esports fashion brands, ‘giving her a unique insight into the development of the sub-culture that will feed directly into her hosting role for Esports Fashion Week’.
Ali Rezvan, founder and president at Esports Fashion Group, said: “Lottie’s keen eye for detail and analysis are what make her a perfect fit for Esports Fashion Week. Her work and growth within the industry over the last few years has been nothing short of phenomenal, and I’m personally incredibly proud to have her on our talent line-up.”
Lottie Van-Praag added: “Esports Fashion Week is beyond needed within this industry, with the ever-growing fashion that is coming from the esports space. We see collaborations happening, and we’ve needed a platform to allow us to celebrate, appreciate and put a spotlight on the growth.
“Going into Esports Fashion Week, our goal is to develop the community and to tell the story of the hard work that goes into the development of the apparel and merchandising that these teams and businesses make. Being able to work alongside an incredible collective of people will help us share that message.”
The Esports Fashion Group hopes to foster a ‘first of its kind inclusive platform to facilitate and inspire innovation’, with Esports Fashion Week serving as a hub, providing a platform for brands to debut their new collections.
Dom is an award-winning writer who graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV as well as Riot Games and others. He worked as head of content for the British Esports Association up until February 2021, when he stepped back to work full-time on Esports News UK and as an esports consultant helping brands and businesses better understand the industry.