Amazon’s livestreaming network Twitch will officially be broadcasting some English Premier League football matches in the UK for the first time.
Amazon has broadcast a few Premier League football matches in the past, but via its Prime Video app. This is the first time it will also show the games on Twitch, which is of course pimarily focused on gaming content.
Four games will be streamed, starting with Crystal Palace versus Burnley on June 29th, reports Deadline.
Gabby Logan will be handling pitch-side coverage, with manager Roberto Martinez and Gunners legend Lee Dixon, Clive Tyldesley, Jon Champion, Peter Drury and Ally McCoist also part of the broadcast team.
Amazon will also use ‘stadium atmosphere’ crowd noises in the matches, as are the other big broadcasters like Sky.
“We are extremely passionate about delivering the best experience for our customers whilst following guidelines to ensure the safety of our production team,” said Alex Green, MD of Amazon Prime Video Sport Europe.
“Beyond this, we have made a number of additions that bring extra choice to our customers in how they watch, from full-crowd Stadium Atmosphere to streaming our Prime Video fixtures on leading streaming service, Twitch.”
The Premier League started up again on Wednesday (June 17th), after shutting down temporarily in March due to the coronavirus.
While Twitch is known for broadcasting live gaming content and esports, its variety and ‘just chatting’ and ‘music and performing arts’ categories have grown in prominence in recent years. And Twitch’s move to broadcast football matches on the platform could be a sign of things to come.
Dom is an award-winning writer who graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV as well as Riot Games and others. He worked as head of content for the British Esports Association up until February 2021, when he stepped back to work full-time on Esports News UK and as an esports consultant helping brands and businesses better understand the industry.