Charity SpecialEffect is running a Chicken for Charity 2 PUBG fundraising tournament on Friday July 26th 2019.
25 teams from the games industry will go head-to-head in the competition live on Twitch.
The event broadcast will begin at 5pm BST on the SpecialEffect Twitch channel.
Entertainment and games merchandising specialist The Koyo Store is partnering with SpecialEffect for the initiative, creating a one-off collectable pin badge to mark the occasion.
As part of its partnership, The Koyo Store is creating 500 bespoke Chicken for Charity pin badges, with participants and Twitch audiences encouraged to make a small donation in order to secure one, with all proceeds going to SpecialEffect.
“SpecialEffect does truly amazing work helping people with disabilities to enjoy video games, so we’re absolutely delighted to support the awesome Chicken for Charity 2 event along with some other amazing companies,” said Koyo MD Lee Townsend.
“Best of luck to all the participants and we know a tremendous amount of money will be raised by everyone involved.”
If you’re a game developer or gaming-related business and fancy going beak-to-beak with the likes of Sega Europe, Xbox UK, GAME.co.uk, Playground Games, Coatsink, Splash Damage, Amplitude Studios, Criterion Games, Twitch, Creative Assembly, KFC Gaming and Team Koyo in a PUBG tournament, email [email protected].
Tom Donegan, Events Coordinator for SpecialEffect, commented: “Chicken for Charity is a unique event bringing the games industry together for some light-hearted competitive gaming and friendly banter between rival companies!
“This year we were looking for a way to give the people watching the tournament online a chance to get more involved and when Koyo Store suggested creating a limited-edition pin badge which featured our mascot ‘Kylo Hen’ it sounded like the perfect solution.
“We’re incredibly grateful to Lee and his team for creating such a beautiful product and are really hopeful it will help us surpass last year’s donation total, providing much-needed funds as we seek to help more gamers with disabilities across the UK.”
Dom is an award-winning writer who graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV as well as Riot Games and others. He worked as head of content for the British Esports Association up until February 2021, when he stepped back to work full-time on Esports News UK and as an esports consultant helping brands and businesses better understand the industry.