UK esports bookmaker has partnered with gaming charity SpecialEffect.
SpecialEffect is a UK based charity that assists people with disabilities to participate in gaming.
The partnership includes Pinnacle's donation of headline sponsorship advertising at ECS Season 7 Finals, in order to raise awareness of the work the charity does.
It has also been revealed that Pinnacle will continue to work with SpecialEffect outside of ECS events.
They will promote the charity's message through external projects and fundraising.
Paris Smith, Pinnacle CEO commented: “We're incredibly proud to announce our partnership with SpecialEffect. We have such a strong connection with the esports community and when discussions about this opportunity began, it was one we couldn't wait to get off the ground. SpecialEffect really are one of the unsung heroes in the world of esports and video games. They deserve a bigger platform to spread their message and we're so happy to be able to help with that."
Mark Saville, Communications Coordinator at SpecialEffect said: “We're very grateful to Pinnacle for the opportunity to align awareness of our life-changing work even closer to the esports platform. There's a natural fit between esports and our mission to help gamers with physical disabilities, and I'm looking forward to our partnership leading to many more people being able to enjoy the magic and inclusion of video games."
Pinnacle hopes to use its position as the Official Betting Partner of ECS to help support SpecialEffect by reaching a wider audience.
While the main focus for this partnership is on the showpiece event for ECS Season 7, both the bookmaker and charity are looking forward to creating bigger things in 2019.
ECS Season 7 Finals take place between June 6-9 at the SSE Arena in Wembley.
Eight top Counter-Strike teams will compete over three days for a share of $500,000 in prize money.